Omnicom Media Group Secures Global Media Account for HSBC

Omnicom Media Group Secures Global Media Account for HSBC

After a six-months-long highly competitive pitch process, Omnicom Media Group has successfully retained the media planning and buying mandate of British Bank HSBC

After a highly competitive pitch process that lasted for over six months, Omnicom Media Group has successfully retained HSBC’s global media planning and buying account. Omnicom Media-owned PHD Media had been handling the British Bank’s media planning and buying since 2018.

It was only in October last year that HSBC initiated a review of its media account.

Prior to OMG winning HSBC’s media mandate in 2018, it was WPP’s Mindshare that handled the media planning and buying of the British Bank for a period of 13 years.

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