Campaign by GIGIL Manila
SHANGHAI, May 30, 2024 — The One Club for Creativity kicks off the ONE Asia Creative Awards 2024 with an audacious call for entries campaign from GIGIL Manila.
In its fourth year, the ONE Asia Creative Awards continues to celebrate the best creative work of the year from the Asia Pacific region. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region.
Entries to the ONE Asia 2024 can be submitted now, with fees increasing after each deadline period. Taking advantage of the greatest savings by submitting entry before the early bird deadline on June 21, 2024. The regular deadline is on July 19, 2024, followed by the extended deadline on August 9, 2024. The final deadline for submissions is September 6, 2024.
“Enter ONE Asia, Make Them Regret It”
This year’s ONE Asia call for entry campaign was created by GIGIL Manila, one of APAC’s top-ranked agencies and the Philippine’s most award-winning independent creative agency. This marks the first time a creative agency was hired to create the program’s call for entries.
Using the theme “Make Them Regret It,” the campaign message is clear and direct: winning at the ONE Asia Creative Awards is the best way to prove your doubters wrong. Make them regret ever doubting you by triumphing at the ONE Asia.
The campaign enlisted international Filipino graphic artist JP Cuison, artist, illustrator, and founder of Gigzilla Rock & Roll Design Lab, to execute the campaign.
“We created monstrous characters to represent the agency skeptics with the line ‘Make them regret it,’ which means ‘show them the truth’,” said Cuison. “These playful caricatures matched the campaign’s cheeky tone.”
“We’re delighted to support the ONE Asia Creative Awards show,” said Badong Abesamis, founding partner, GIGIL. “Here, entry fees go back to the industry. They have and will support continuous training of creatives.”
The One Asia 2024 juries will be announced shortly, with first round online judging starting in September 2024 and final round in person judging in October. Finalists will be announced in November 2024. Gold, Silver, Bronze, Merit, and Special Awards including Green Award, Sustainable Development Award, Best of Discipline and Best of Show winners, will be announced in December 2024.
Notable updates in 2024 include:
New Discipline & Categories
Use of Technology: new discipline added to highlight exceptional work that is being done using technology as a creative tool.
Business to Business: B2B categories have been added into Creative Use of Data disciplines, giving this particular client/audience relationship a variety of new places to highlight the unique challenges of marketing within an industry.
Commerce: Categories have been added into more disciplines to highlight a brand or organization’s interaction with consumers in the direct buying, selling, and trading of goods.
Use of Humor / Use of Drama: In celebration of how humor and drama can be used as successful tools for storytelling and to engage with an audience, these categories have been added to Film & Video discipline.
For Good: new categories added across existing disciplines, for work that both successfully showcases the discipline and supports a larger purpose.
Culture Impact: new categories added to Cultural Driver discipline to recognize content created as an immediate response to the needs of clients.
Rankings Points
All awards will receive rankings points, multiple awards for the same work within a discipline will not be de-duped.
One-Year APAC Membership
An exclusive APAC Membership offer will be unlocked for agencies that submit a minimum of 10 entries to the ONE Asia Creative Awards 2024. APAC members will gain access to numerous complimentary perks, including a cross-media corporate profile and portfolio featured on The One Club website, access to awards archives, opportunities for jury nomination, event speaking engagements, and more.
Following the conclusion of the awards call for entries period in September, The One Club team will reach out to qualifying agencies with comprehensive instructions on how to claim these benefits. This opportunity is a one-time privilege valid for the initial year only. Subsequent to this exclusive period, the APAC membership may be renewed at a fee of $3,000.
By becoming a member, individuals and corporate entities alike join a legacy and a global community committed to championing excellence in creative advertising and design across all forms. The One Club Membership includes benefits such as discounted awards entry fees, exclusive access to member-only content and a global creative network, as well as participation in events and more for both individuals and corporate members.
Agencies, brands, production companies and individuals responsible for winning work each year are highlighted in ONE Asia Creative Rankings, as well as The One Club’s Global Creative Rankings, which combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
ONE Asia awards won by agencies and brands now gain them international recognition, and corresponding points contribute to regional and global network and holding company global rankings totals.
Credits:
Client: The One Club for Creativity
Campaign: “Make Them Regret It” for ONE Asia Creative Awards 2024
Agency: GIGIL Manila
Founding Partner: Badong Abesamis
Founding Partner: Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Dana De Leon
Acting Head of Copy: Greggy Gregorio
Junior Art Director: Rain Landingin
Freelance Illustrator: JP Cuison
Group Account Director: Bev Lubid
Account Director: Yosh Kikkawa
Account Supervisor: Sean Cu
Senior Strategic Planner: Nanais Hernandez
Junior Strategic Planner: Phyllis Ong
Strategic Planner Intern: Kimichiro Yagi
GIGIL Manila is known for unexpected ideas that bring in unexpectedly good business results. The company was the No. 1 Independent Agency in Asia in the 2023 Campaign Brief Asia Rankings. It was declared by Ad Age as International Small Agency of the Year in 2021. GIGIL is the most APAC Effies-Effective Philippine agency, having won in 2020, 2021, 2022, and 2023.
The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE) awards, ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the success of the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.
