Mumbai: It’s an intelligent professional and a star performer. It’s a graduate in behavioural sciences and fluent in Artificial Intelligence.
It has got a proven track record of understanding human lifestyle patterns and an intelligent way of handling operations with outstanding efficiency. Unarguably, it’s a valuable asset to every work environment.
Yes, we are talking about Panasonic Refrigerators. India’s truly intelligent professional is now on LinkedIn. ‘Open to Work’ to cater to the growing needs of modern Indian homemakers, the multi-talented candidate also happens to be a smart space planner, an expert energy conservationist and a whole-hearted health enthusiast.
WATConsult India, the globally awarded hybrid digital agency from the house of Dentsu International, has launched a disruptive LinkedIn profile for Panasonic India’s AI-enabled refrigerators. It is a first of its kind and is immensely impressive. The profile lists Panasonic refrigerators as the most efficient job seeker on LinkedIn with unique educational qualifications like a PhD degree in Artificial Intelligence and a Masters in Environment Sensing and Energy Management. But that’s not all. The candidate’s unique ability to adapt to the changing working conditions and a proven track record to perform under pressure has already started making rounds amidst headhunters and industry professionals.
Commenting on the campaign, Shirish Agarwal, Head – Brand and Marketing Communication, Panasonic India said, “Like a truly intelligent partner, Panasonic AI refrigerators have been changing the lives of modern Indian consumers, who are constantly shifting between ‘Working From Home’ and ‘Working At Home’, by sensing their lifestyle patterns and translating the same to deliver optimal cooling and power savings. We wanted to connect with the right set of audience, and LinkedIn with its database of over 70 million users, sounded just right for this campaign.”
Speaking on the conceptualisation and execution of the campaign, Mayank Khattar, National Creative Director, WATConsult India added, “An intelligent refrigerator deserves an intelligent publicity. In today’s times, when professional networking sites are outstripping social ones, creating a LinkedIn profile for Panasonic refrigerators – and putting it as the worthiest candidate in the market – opened up a big pool of possibilities for us. Moreover, it helped us target the right audience at the right time, and what better than connecting with them on the world’s largest online professional network.”
Adding to it, Heeru Dingra, CEO, WATConsult India said, “The concept of applying AI in appliances has literally instilled human-like capabilities into a machine. Hence, we thought of actually
treating it like one. Panasonic’s LinkedIn profile displays its skills, experience and features that are bound to impress those who are seeking for an intelligent addition in their home or office.”
The campaign has touched the pulse of modern homemakers. It has not only garnered over 1 million impressions but has also engaged thousands of professionals in a short span of just 30 days. India’s truly intelligent refrigerator has been quite active on LinkedIn, participating in prominent tech events
and sharing expert articles on better work-life balance and energy conservation. The candidate has caught the attention of several recruiters and we have received over 20 interview calls so far.
If you too want to hire India’s Truly Intelligent Professional, do check out its LinkedIn profile here.
https://www.linkedin.com/in/panasonic-refrigerators
About WATConsult India:
WATConsult India is the globally awarded hybrid digital agency from the house of Dentsu International. It has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services. It has received more than 200 awards and recognitions in the field of digital media marketing including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018. Recently, the agency won a Gold in ‘Thriving Culture’ category at Social Samosa AgencyCon Awards and attained ‘The Best workplace & People development’ title by Business Leader awards.
It has won 11 Agency of the Year awards including: ‘The Digital Agency of the year’ at Social Samosa’s AgencyCon awards 2020; The most influential digital agency of the year in 2019 by Brand Equity Agency Reckoner; ‘Display Agency of the Year at Digixx 2018; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards 2017; Marketing Agency of the Year at MCube 2017; Digital Agency of the Year at Delhi Ad club awards 2017; Digital Agency of the year at DOD awards 2016; The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards; ‘Boutique Media Agency of the Year’ at Media Ace Awards 2015, Mumbai, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi and ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore.
About Dentsu International:
In addition to the Dentsu branded agencies, Dentsu International’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen. The network also includes the locally-acquired brands Milestone Brandcom,
WATConsult India, Fountainhead MKTG, the Perfect Relations Group, mcgarrybowen India, Fractal Ink Design Studio Linked by Isobar, SVG Columbus and Merkle Sokrati.
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