The Pedigree brand’s ad film has been conceptualised by 22feet Tribal Worldwide to amplify its purpose around pet nutrition
Mars Petcare has roped in actor Varun Dhawan, as its first Indian brand ambassador with an ad film for Pedigree India.
At the outset of this collaboration, Pedigree launched a cricket-themed digital ad film on Disney+ Hotstar.
Conceptualised by 22feet Tribal Worldwide, the film takes an immersive approach displaying playful banter between the Pedigree dog and Dhawan while watching a cricket match. As the centerpiece of this film, the witted dog takes Dhawan by surprise with his strength and agility, whose source is revealed to be Pedigree.
Salil Murthy, Managing Director, Mars Petcare India, said, “At Mars Petcare, we understand how important nutrition is to our consumers, especially for young pet parents who want to be responsible pet guardians. We have seen a significant shift in the way pet parents think about nutrition for their pets and we are committed to providing a 100% complete and balanced nutrition* with Pedigree. We are delighted to partner with Varun and wholeheartedly welcome him as the newest face of Pedigree India. As an award-winning actor and a fond dog lover, he resonates with Pedigree’s direction perfectly. We are confident that his influence will help us reach even more pet parents and further our mission of making a better world for pets.”
Dhawan said, “It is exciting to work with Pedigree India, a brand so loved by all of us. Joining forces with this legacy brand feels like coming home to a bunch of like-minded souls who share my passion for our furry companions. Eating right is important not just for humans, but also for pets, given the profound impact they have on our lives. It is an honor to champion their well-being alongside a brand that is truly committed to delivering 100% complete and balanced meals.”
Pedigree campaign:
