Prateek Rastogi, the Founder and CEO of Greenday, is leading a revolutionary journey with Better Nutrition – India’s First Biofortified Food Brand, aimed at making nutrition affordable and accessible to every corner of the nation. In a recent LinkedIn post, Prateek Rastogi shares the incredible strides Better Nutrition has made in expanding its reach across vibrant states like Delhi, NCR, Telangana, and Uttar Pradesh, as well as its collaborations with industry giants like bigbasket.com, Le Marche Retail, and LuLu Group International. With a vision to reach 100,000 outlets in cities like Mumbai, Chennai, Bangalore, and Kolkata, Prateek Rastogi underscores the broader impact of Better Nutrition on promoting healthier eating habits and contributing to a healthier, happier society with a parallel large-scale impact on Indian farming.
Prateek Rastogi’s commitment to making nutrition affordable and accessible to all segments of society is at the heart of Better Nutrition’s mission. With a background in Strategy from prestigious institutions like IIM-A and SRCC, Prateek Rastogi brings a unique blend of expertise and passion to his role as Founder and CEO of Greenday. His vision for Better Nutrition as a catalyst for change in the way India consumes nutrition is evident in the brand’s remarkable journey and its impact on nutritional well-being across the nation.
In his LinkedIn post, Prateek Rastogi highlights the significant achievements of Better Nutrition over the past quarter. The brand’s expansion into vibrant states like Delhi, NCR, and Telangana, and its partnerships with leading distributors and industry giants, reflect its growing presence and impact in the market. By making nutrient-dense (Zinc, Iron, and Protein Rich) Wheat Staple accessible to over 1,00,000 consumers and reaching over 20,000 outlets in Delhi/NCR alone, Better Nutrition is making tangible strides in its mission to redefine nutrition in India.
The launch in Telangana marks a significant milestone for Better Nutrition, as it signals the brand’s entry into South India, where 65% of its online sales are generated. This expansion promises to dramatically reduce logistics costs and widen the brand’s reach, furthering its mission to make nutrition affordable and accessible to all segments of society.
Looking ahead, Prateek Rastogi sets ambitious goals for Better Nutrition, aiming to reach 100,000 outlets in cities like Mumbai, Chennai, Bangalore, and Kolkata. Final discussions are underway with major MT and e-commerce chains, including Spencer’s Retail, Blinkit, DMart – Avenue Supermarts Ltd, and Reliance Retail, reflecting the brand’s commitment to expanding its reach and making nutritious options available across the nation.
Beyond sales figures, Prateek Rastogi emphasizes the broader impact of Better Nutrition on promoting healthier eating habits and contributing to a healthier, happier society. By making nutrition affordable and accessible, Better Nutrition is not only improving the well-being of individuals but also supporting Indian farming and creating a positive impact on society as a whole.
Prateek Rastogi’s LinkedIn post offers a glimpse into the inspiring journey of Better Nutrition – India’s First Biofortified Food Brand, driven by his passion for nutrition and his commitment to making a positive impact on society. As Founder and CEO of Greenday, Prateek Rastogi’s leadership and vision are instrumental in guiding Better Nutrition towards its goal of redefining nutrition in India and building a healthier, happier society for all. Together, let’s continue this journey of making India healthier one step at a time.
