Prime Video Celebrates Father’s Day with a Heartfelt Campaign that Places Fathers at the Centerstage 

Prime Video Celebrates Fathers Day with a Heartfelt

Watch the ad film here: https://youtu.be/KaF590TDN4Y

MUMBAI—June 15, 2024— Prime Video, India’s most loved entertainment destination, today launched a fun video to celebrate International Father’s Day. In a tongue-in-cheek manner, the film brings to life one of the most common habits of dads across India – falling asleep in front of the TV! Featuring celebrated singer Shaan, singing a melodious lullaby for fathers watching TV and struggling to keep their eyes open because of a long day, the film uses humour to encourage fathers to take a break, snooze and enjoy their favourite Prime Video shows another day!   

In the film, Shaan through his magical lullaby reaches out to every type of dad, from the middle-aged, overworked father, the exhausted new, millennial dad, to the elderly grandfather, each one wanting to nap but not wanting to miss out on family time when watching Prime Video. Only the men can see and hear Shaan, and his soothing lullaby comprising of their favourite shows and characters from Prime Video, eventually leads to a tug of war between the need to sleep and the need to watch the next scene with family. But are the dads able to overcome their age-old habit of falling asleep in front of the TV or does nature finally take its course? Watch the film here to find out: https://youtu.be/KaF590TDN4Y

Credit: Written and conceptualized by Bare Bones Collective.

ABOUT PRIME VIDEO

Prime Video is a premium streaming service that offers Prime members a collection of award-winning Amazon Originals, thousands of movies and TV shows—all with the ease of finding what they love to watch in one place.

Prime Video is just one of the many benefits of a Prime membership, available for just ₹1499/ year.  Amazon Prime is designed to make your life better every single day as it provides the best of shopping, savings, and entertainment in one single membership. In India, members get Free Same-day/1-day  delivery on eligible items, access to exclusive deals, early access to shopping events, exclusive access to our global shopping event Prime Day; and unlimited access to award-winning movies & TV shows with Prime Video, unlimited access to more than 100 million songs, ad-free and millions of podcast episodes with Amazon Music, a free rotating selection of more than 3,000 books, magazines and comics with Prime Reading, access to monthly free-in game and benefits with Prime Gaming. Prime members can also earn unlimited 5% cashback on all purchases on Amazon.in using the Amazon Pay ICICI Bank credit card i.e., Co-Branded Credit Card (CBCC) as compared to 3% for customers without Prime membership. Go to www.amazon.in/prime  to learn more about Prime.

  • Included with Prime Video: Thousands of acclaimed TV shows and movies across languages and geographies, including Indian films such as ShershaahSoorarai PottruSardar UdhamBawaalGehraiyaanJai Bhim, JalsaShakuntala DeviSherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, MalikPippa and #HOME, along with Indian-produced Original series like Indian Police ForceFarzi, The Family Man, Mirzapur, Dhootha, Jubilee, Dahaad, Made in Heaven, Panchayat, Jee Karda, Adhura, Four More Shots Please!, Mumbai Diaries, Suzhal – The Vortex, Sweet Kaaram Coffee, Dil Dosti Dilemma, Inspector Rishi, Poacher, Modern Love, Paatal Lok, Bandish Bandits, Cinema Marte Dum TakAP Dhillon: First of a KindRainbow Rishta, Wedding.con, Mission Start Ab and Original movies like Maja MaAmmu, Mast Mein Rehne Ka, among others. Also included are popular global Originals like CitadelThe Lord of The Rings: The Rings of Power, Fallout, Reacher, Tom Clancy’s Jack Ryan, The Boys, Hunters, Fleabag, The Marvelous Mrs. MaiselThe Wheel of Time and many more, available for unlimited streaming as part of a Prime membership. Prime Video includes content across Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Punjabi, and Bengali.
  • Instant Access: Prime Members can watch anywhere, anytime on the Prime Video app for smart TVs, mobile devices, Fire TV, Fire TV stick, Fire tablets, Apple TV, and multiple gaming devices. Prime Video is also available to consumers through Airtel and Vodafone pre-paid and post-paid subscription plans. In the Prime Video app, Prime members can download episodes on their mobile devices and tablets and watch anywhere offline at no additional cost.
  • Enhanced experiences: Make the most of every viewing with 4K Ultra HD- and High Dynamic Range (HDR)-compatible content. Go behind the scenes of your favourite movies and TV shows with exclusive X-Ray access, powered by IMDb. Save it for later with select mobile downloads for offline viewing.
  • Video Entertainment Marketplace: In addition to a Prime Video subscription, customers can also purchase add-on subscriptions to other streaming services, as well as, get rental access to movies on Prime Video.
    • Prime Video Channels: Prime Video Channels offers friction-free and convenient access to a wide range of premium content from multiple video streaming channels all available at a single destination – Prime Video website and apps. Prime Members can buy add-on subscriptions and enjoy a hassle-free entertainment experience, simplified discovery, frictionless payments, and more.
    • Rent: Consumers can enjoy even more movies from new releases to classic favourites, available to rent – no Prime membership required. View titles available by visiting primevideo.com/store. The rental destination can be accessed via the STORE tab on primevideo.com and the Prime Video app on Android smart phones, smart-TVs, connected STBs, and Fire TV stick.

SOCIAL MEDIA HANDLES:

@PrimeVideoIN

COMMUNICATIONS CONTACT:

pv-in-pr@amazon.com

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