Priyanka Bhatt has never been one to follow the beaten path. As the Founder & CEO of Equations PR and Media, she stands at the intersection where strategic storytelling meets authentic connection. In a world where brands often scramble for fleeting attention with aggressive sales tactics and empty discount promises, Priyanka Bhatt challenges this narrative by asking a deeper, more pivotal question what feeling is your brand selling?
Priyanka Bhatt’s recent reflections on Nike’s legendary “Just Do It” campaign offer a sharp lens through which business owners, marketers, and founders can reevaluate their own messaging. Drawing on her experience studying hundreds of ad campaigns, Priyanka Bhatt highlights something fundamental,the strongest brands don’t simply push products they pull emotions.
The example of Nike’s turnaround in the 1980s is more than just a business case study for Priyanka Bhatt. It’s a blueprint for how brands can transition from transactional relationships to transformational ones. Nike wasn’t content with competing on price or offering short-lived promotions. Instead, it infused its messaging with something deeper belief, resilience, and identity. For Priyanka Bhatt, this is the kind of strategy that moves markets and hearts alike.
What Priyanka Bhatt underscores is that great PR is not about shouting louder; it’s about speaking clearer and connecting deeper. She notes how Nike, instead of urging customers to “Buy Now,” offered them a vision of themselves as capable, determined athletes. The product shoes faded into the background. What remained was a feeling of empowerment. This, Priyanka Bhatt explains, is emotional branding at its finest.
At Equations PR and Media, Priyanka Bhatt applies these same principles. She helps brands tell stories that make their audiences feel seen, heard, and understood. It’s not about crafting the cleverest tagline or running the most aggressive ad campaign. Instead, it’s about articulating a narrative where customers see reflections of their aspirations, struggles, and dreams. Priyanka Bhatt believes that when brands communicate in this way, they stop being mere vendors and start becoming meaningful companions in the lives of their audiences.
Consider the landscape many entrepreneurs navigate today. There’s an over-reliance on cold DMs, discount codes, and limited-time offers to grab short-term sales. Priyanka Bhatt challenges founders to step back and ask themselves: is this tactic building loyalty or eroding it? Is your brand just another transaction, or is it becoming part of your customer’s identity? These questions are uncomfortable but necessary and Priyanka Bhatt doesn’t shy away from asking them.
One of the core ideas Priyanka Bhatt brings forward is the power of identity-driven storytelling. Customers today don’t just buy products; they buy into narratives that align with who they are or who they aspire to be. When Nike told people, “You are capable of greatness,” it wasn’t selling running shoes; it was offering a belief system. Priyanka Bhatt encourages brands to think in similar terms: What belief system does your brand champion? What bigger purpose or feeling does it invite people into?
This is not mere theory. Priyanka Bhatt’s work with her clients reflects these values consistently. By helping businesses move away from feature-pushing and toward emotion-pulling, she equips them with the tools to create campaigns that endure. It’s no coincidence that the most memorable brands aren’t the ones constantly shouting discounts they’re the ones whose stories stay with us long after the ad ends. Priyanka Bhatt knows this because she has seen it firsthand, across industries and campaigns.
Yet, as Priyanka Bhatt wisely points out, crafting such narratives takes courage and patience. It’s easier to default to hard selling. Emotional branding, on the other hand, requires brands to listen deeply to their audience, understand their inner desires, and communicate with authenticity. It means shifting from a mindset of “What can we sell today?” to “How can we inspire today?” This mindset shift is central to the work Priyanka Bhatt champions.
In today’s fast-paced digital world, where content bombards audiences at every turn, Priyanka Bhatt’s approach is refreshingly human. Her emphasis is not on chasing virality or quick conversions, but on building relationships that last. For her, it’s simple: If a brand can make its audience feel seen, heard, and valued, sales will follow not the other way around.
Priyanka Bhatt’s philosophy resonates with anyone looking to build a brand with substance. Whether you’re an early-stage founder, a seasoned entrepreneur, or a marketer refining your craft, her insights compel you to rethink your approach. Are you pushing products, or are you pulling emotions? Are you speaking to wallets, or are you speaking to hearts?
As Priyanka Bhatt reminds us through both her words and her work, great PR isn’t about surface-level tactics it’s about crafting campaigns that move hearts, not just products. In a marketplace overflowing with noise, the brands that truly stand out are the ones that make people feel something. And that, Priyanka Bhatt shows, is both an art and a discipline worth mastering.
