The 17-film campaign highlights how the POS business App has all that one needs to run a business with ease
QueueBuster, the Android-based Billing and Inventory app, has launched its first-ever ad campaign, to promote the features of its POS application to big and small businesses.
The company shared in a statement that it hopes for a 200% increase in business queries and a 25% jump in customer acquisition over the coming weeks with the help of these ads.
With relatable characters and well-written scripts, each of the 17 films of the campaign describes how the application can make the life of a business owner easier.
A young man breathes a sigh of relief as now he can manage his inventory which used to be an arduous task earlier, a woman shares her achievement of taking her small clothing business online, and a middle-aged grocery shop owner talks about the importance of making bills quickly to keep customers happy.
QueueBuster is shown to be a full-stack, one-stop solution for each of these concerns and more – it can manage billings, inventory, khata (daily ledger), eStore and customer loyalty programs.
Whether it’s a small grocery store or a big showroom, almost every entity faces the challenges of running its day-to-day operations smoothly. Maintaining a catalogue and monitoring inventory can be a daunting task. But all that can be made easier using just a single application- this is the message that comes across in the new campaign by QueueBuster.
Founder and CEO Varun Tangri, said, “We are thrilled to announce this new campaign through which we want to reach our target audience, and in an endearing way, inform them of the various tasks QueueBuster can take care of for them. We believe now is the best time to educate business owners about our business super app as the country is seeing substantial growth in the retail & restaurant industry, including small convenience stores, hypermarkets and product startups, and this is fueling the demand for POS solutions. We understand that running a business is a big challenge and that’s where QueueBuster eases your life. No wonder our ad films say- ‘Ab Business Hoga Asaan’’.
Vineet Chugh, VP and Head of Marketing, QueueBuster, said, “Our new campaign portrays a slice of life of different types of retail businesses. It’s layered with insights and real-life experiences to which retailers and shop owners will relate. Although each film depicts a different situation and a different industry, at the core, it talks about how QueueBuster’s seamless technology can streamline and grow your business.”
The campaign also portrays how the mobile POS solution identifies itself as an enabler of retail and technology, offering a convergence between the PHYsical and the diGITAL spaces of business operations- or the ‘PHY-GITAL’ model. It also shows QueueBuster as the much-required App you need to maintain an omnichannel retail presence to offer customers products and services on all platforms and devices.
Two of the films:
