Cult.fit will utilise Singh’s mass appeal to raise awareness about the significance of an active lifestyle
Cult.fit announced superstar Ranveer Singh as its brand ambassador.
As part of the collaboration, cult.fit plans to leverage the actor’s energy and commitment to a healthy and fit routine in a series of fitness initiatives and campaigns.
The strategic association with Singh is envisioned to highlight how fitness can be fun and engaging and to motivate more people across the country to get active.
Naresh Krishnaswamy, Head, cult.fit, said, “Ranveer Singh is known for his sportive spirit, unparalleled energy and passion for fitness, all of which perfectly align with the thinking and vision of our brand. Through this association, we aim to amplify cult.fit’s message to reach a wider audience while making fitness more accessible and enjoyable for everyone. Given his ability to connect with people organically, we believe that Ranveer is the ideal fit for cult.fit.”
As part of this collaboration, he will feature in a series of formats across the brand’s on-ground and digital assets, such as the cult.fit app, centers and social media to encourage Indians to prioritise their fitness. Cult.fit will leverage Singh’s mass appeal to create awareness about the importance of active lifestyle.
Singh said, “I am delighted to be associated with cult.fit, as a brand ambassador and shareholder, as we strive towards breaking stereotypes around fitness and making it more accessible to all. I strongly believe in the power of physical well-being, which is all about being fit beyond mere aesthetics. Fitness has been an integral part of my routine. As Motivator in Chief at cult.fit, I look forward to encouraging more people to shift towards an active and healthy lifestyle and embark on their own fitness journeys.”
