Rashmi Closepet, Founder and Director of Itsy Bitsy Pvt Ltd, epitomizes courage, determination, and an unwavering belief in the power of transformation. Her journey is not just about building a business; it’s about weaving a tapestry of creativity and community, crafting opportunities where none existed, and empowering countless lives in the process.
Twenty years ago, Rashmi Closepet and her husband, Harish Closepet, made a bold decision that many would deem improbable, if not outright impractical. Despite a comfortable life overseas, the couple’s exposure to rural India—a world grappling with poverty and untapped potential—left an indelible mark on their hearts. This pivotal experience sparked a vision that transcended personal comfort: a dream to bridge Western crafting techniques with India’s rich artisanal skills while uplifting marginalized communities.
Their journey began with a leap of faith. Rashmi Closepet chose to leave behind the familiarity of a foreign land and return to India, a decision that raised eyebrows among friends and family. However, her unwavering commitment to her “Mera Bharat Mahan” spirit fueled her resolve. With a household’s worth of belongings and a reservoir of savings, the couple embarked on a mission to create something extraordinary.
Building from Scratch: The Genesis of Itsy Bitsy
Rashmi Closepet’s entrepreneurial journey started in Bangalore, where she and Harish began teaching 20 individuals the delicate art of making paper flowers. What began as a small initiative soon blossomed into a movement that reached Chamraj Nagar, a rural area known for its economic challenges. Here, Rashmi Closepet faced one of her most formidable obstacles: convincing local women to join their initiative.
These women, many of whom had never worked outside their homes, were hesitant at first. However, under the guidance of Rashmi Closepet, their resilience turned into a remarkable success story. Through training and mentorship, they acquired skills that not only elevated their craftsmanship but also instilled a newfound sense of confidence.
Itsy Bitsy: A Beacon of Empowerment
Today, Rashmi Closepet’s vision has grown into India’s largest and most trusted provider of premium art and craft supplies. Itsy Bitsy boasts an impressive inventory of over 10,000 products, available both online and in stores, with more than 70% proudly manufactured in India. Beyond its commercial success, the company’s true impact lies in its commitment to social empowerment.
By empowering over 3,000 women in rural areas, Rashmi Closepet has transformed lives and communities. These women, many of whom lacked opportunities to earn an income, now stand as symbols of resilience and empowerment. The enterprise not only provides financial independence but also fosters creativity and skill development, enabling these women to rewrite their stories.
A Journey Rooted in Passion and Purpose
Rashmi Closepet often reflects on her decision to leave behind a life of comfort for a path fraught with challenges. She credits her success to the boldness of taking risks and the unyielding belief that the most significant transformations arise from unconventional choices. Itsy Bitsy stands as a testament to this philosophy—a bridge between passion and purpose, creativity and community.
The couple’s approach to blending Western crafting techniques with Indian artistry has not only enriched the country’s crafting landscape but also created a sustainable business model. Rashmi Closepet emphasizes that the brand’s core value is not just about selling products but also about fostering a sense of community among artists, crafters, and artisans.
Lessons from Rashmi Closepet’s Journey
Rashmi Closepet’s story is one of resilience, vision, and an unwavering belief in the transformative power of creativity. Her journey underscores the importance of:
Taking Bold Risks: Rashmi Closepet’s decision to leave behind comfort for a larger purpose serves as an inspiration for anyone hesitant to take the leap toward their dreams.
Empowering Others: By uplifting rural women, she has demonstrated how businesses can serve as agents of social change, proving that profitability and purpose can coexist.
Staying Rooted in Values: Her “Mera Bharat Mahan” spirit and commitment to “Made in India” products highlight the significance of staying true to one’s roots while striving for global excellence.
Rashmi Closepet: A Legacy in the Making
The journey of Rashmi Closepet and Itsy Bitsy exemplifies how entrepreneurship, when driven by purpose, can transcend mere business achievements. Her story is a reminder that the most meaningful ventures are often born from a desire to make a difference. By choosing to uplift communities and nurture creativity, she has not only built a brand but also a legacy that will inspire generations to come.
As Rashmi Closepet often says, “Sometimes, the boldest decisions—the ones others call crazy—are the ones that lead to the most beautiful transformations.” This ethos continues to shape her journey and serves as an enduring source of inspiration for all who dare to dream.
In the realm of creativity, empowerment, and innovation, Rashmi Closepet has not just made her mark—she has crafted a movement that celebrates the power of possibility.
