Audience Reports survey reveals facts on regional brands losing wealth
Nowadays most of the brands looking for TV channel to their brand awareness. It’s a common thing part of advertising. But regional brands have less potential comparatively to national brands. That’s why regional brands should be known which TV channel is good in market, if brands are not aware on this otherwise advertisers loss their money and time.
But the something in national ads format it’s not been applicable to their. Because national brands always doing a TV advertising only for impression. They do not have any target on sales. Big Products targets only reaching and impression. That’s why low network and low rated channels also have been national ads.
Especially in south India every year 300 crore of regional market loss due to investing on low network and rated channels. Spiritual, Education, Cosmetics and wellness, Retail and Textile, Jewelry, Real Estate clients are most effected on this.
In Telugu region Audience Reports tracking analytics of past 7 years regional marketers. For example One educational client was huge lose with invested on low rated channels. Most of the TV viewers does not know the name of CMS for CA. But the student here this brands by one to one only, that is mouth publicity. That’s why CMS for CA branding on low rated TV channels is a stumbled over the years.
The marketing experts says, Regional brands must be aware on low rated TV channels, If not they are losing huge money and brand image.
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports
