The actor has been associated with the brand since 2017
Byju’s may not renew its endorsement deal with Shah Rukh Khan, according to media reports.
As per a report on Economic Times, the actor’s team was “hesitant to continue the association with the brand”.
SRK has been endorsing the brand since 2017.
The edtech company is going through a rough patch due to defaulting on an interest payment of $40 million over its loan of $1.2 billion.
It has also laid off nearly 1,000 employees from the sales and marketing teams.
Byju’s co-founder and CEO Byju Raveendran recently wrote to his employees saying that the layoffs at the company were taken as a ‘last resort’, media networks have reported quoting the mail.
