Riccardo Osti is a name that resonates not just within the tech or business world, but in the broader context of modern leadership. When he recently stepped down from his executive role at Wonderflow a company he co-founded and led with unwavering passion the wave of support and curiosity that followed was a testament to his impact. It wasn’t merely a farewell to a title, but the beginning of a bold new chapter defined by purpose, creativity, and deep commitment to building community and knowledge.
Riccardo Osti didn’t fade into the background after his exit. Quite the opposite. In fact, the announcement of his next moves made it clear that his mission to empower, educate, and elevate others is only just accelerating. Rather than simply reflecting on his past successes, Riccardo Osti is investing his energy in shaping the future of sales, leadership, and entrepreneurship with both structure and spontaneity.
First, Riccardo Osti continues to represent Wonderflow as a Brand Ambassador, underscoring his enduring belief in the company’s vision and values. While many founders part ways with their ventures after transitioning out of formal roles, Riccardo Osti remains a visible and vocal champion of what he helped build. This continuity is not about attachment it’s about integrity. It shows his commitment to long-term value and the importance of staying connected to the roots of one’s journey.
But what’s most compelling is how Riccardo Osti is bringing innovation and storytelling into his next endeavors. With the launch of two YouTube and LinkedIn shows, he’s not just riding the content wave he’s creating a new format of business conversations. “My Sales Room” isn’t another sales podcast filled with buzzwords and ideal scenarios. It’s about real enterprise deal-making, told by people who’ve lived through the gritty, high-stakes world of closing business. The unfiltered nature of these stories reflects Riccardo Osti’s belief in authenticity over performance.
Equally refreshing is “The Founder’s Roulette,” a creative spin literally on interviews. Instead of scripted discussions, founders and executives spin a wheel to land on a random topic and speak about it unscripted. This format, championed by Riccardo Osti, cuts through the noise and introduces vulnerability, spontaneity, and trust into professional dialogue. It’s more than a content series it’s a mindset shift in how leaders are encouraged to show up: unscripted and human.
Riccardo Osti is also making a bold statement in the education space. By stepping into the role of Professor of Sales at a top business school, he’s bringing practical, high-level sales expertise into academia something rarely done with the depth it deserves. Sales is often learned on the job, with little formal structure in most traditional education systems. But Riccardo Osti is changing that. Through this new role, he’s bridging the gap between classroom and boardroom, offering students a chance to learn not just the mechanics, but the psychology, ethics, and strategy of modern selling.
Perhaps most ambitious of all is his creation of an invite-only B2B Sales Academy. This isn’t just another training program it’s a curated, immersive experience designed for serious professionals who want to master the craft. With masterclasses, ramp-up strategies, and personalized 1-on-1 mentorship, Riccardo Osti is building a new standard for sales excellence. It’s an academy for those ready to level up, not just in technique but in mindset.
Beyond his personal ventures, Riccardo Osti is also working behind the scenes with three startup founders. Though details are still under wraps, this speaks volumes about his intention to stay in the trenches to roll up his sleeves and help other visionaries build and scale their dreams. His support is more than advice; it’s strategic involvement rooted in experience, empathy, and belief in potential.
What makes Riccardo Osti’s transition so inspiring isn’t just the variety of projects he’s taking on. It’s the clarity of purpose and the willingness to step into new roles without ego. He’s not clinging to titles or chasing accolades. Instead, he’s forging a new path defined by service, storytelling, and skill-sharing.
Riccardo Osti is a reminder that leadership doesn’t end with a job title it evolves. He’s not done building; he’s just building differently. Through platforms, programs, and personal interactions, he’s reimagining how knowledge is shared and how communities are formed in the business world.
In every initiative, Riccardo Osti places a strong emphasis on value bringing it, sharing it, and amplifying it. Whether it’s through his role as an ambassador, an educator, a creator, or a mentor, the common thread is his desire to make things better for individuals, for teams, for the industry at large.
As 2025 unfolds, Riccardo Osti’s journey will no doubt continue to surprise, inspire, and lead by example. Not because he’s trying to impress anyone, but because he’s choosing to lead with intention, curiosity, and courage.
And maybe, just maybe, Riccardo Osti walking into a room without a suit and tie is the clearest sign yet that we’re witnessing the next generation of leadership where the work speaks louder than the wardrobe, and where real impact begins when the spotlight turns inward.
