Rivian believes in the power of adventure to connect us with the things that matter most. Whether it’s mountain biking through rugged terrain, kayaking along serene waters, or simply camping under the stars, Rivian understands the importance of creating inspiring experiences that elevate every adventure. That’s why the company has assembled a team of strategic observers and creative thinkers dedicated to crafting innovative products that enhance the outdoor experience for adventurers everywhere.
Led by Paula Lobaccaro, Sr. Manager of Product Line Management, Rivian’s Adventure Products group is the driving force behind a range of inventive products designed to complement every adventure. From crossbars and field kits to bike mounts and tailgate pads, Rivian’s Adventure Products are carefully crafted to meet the diverse needs of current and future Rivian owners. The team works tirelessly from ideation to execution, collaborating closely with design and engineering teams to ensure that each product enhances the journey and brings the comforts of home wherever the adventure takes you.
Paula describes the team’s approach as “feeling the pain points firsthand.” By immersing themselves in the outdoor experience, the team gains valuable insights into the challenges that adventurers face and uses that knowledge to inform their designs. For example, during a research trip at Overland West in Arizona, constant rain provided a real-world test for the team. Observing how people struggled with staying dry and comfortable in their tents inspired the design of the Rivian Treehouse tent, complete with interior lighting and improved ventilation for airflow, even in inclement weather.
While the work of the Rivian Adventure Products team requires technical expertise, Paula emphasizes the importance of empathy and understanding. By putting themselves in the shoes of their customers and learning from their experiences, the team is able to create products that resonate with adventurers of all kinds. Whether it’s camping, overlanding, hiking, surfing, or mountain biking, Rivian’s products are designed to enhance the outdoor experience for everyone, regardless of their level of expertise or experience.
The satisfaction of seeing their products improve people’s outdoor experiences is what drives Paula and her team forward. Whether it’s providing a more comfortable camping experience or making it easier to transport gear on a bike ride, Rivian’s Adventure Products are designed to make every adventure more enjoyable and memorable. Customers can explore Paula and her team’s work online at rivian.com/r2 and rivian.com/gear-shop or visit their local Rivian space to see the products in person.
As Rivian continues to push the boundaries of innovation in outdoor adventure, the company remains committed to its mission of inspiring people to explore the world around them. By creating products that enhance the outdoor experience and bring people closer to nature, Rivian is helping to create a world where every journey is an unforgettable adventure. So, whether you’re embarking on a weekend camping trip or a cross-country road trip, Rivian has everything you need to make your adventure one to remember.
