Sandeep Kohli, Co-Founder at Divyam.ai, recently shared an insightful reflection on a unique musical experience that goes beyond the conventional concept of a retail store. His perspective highlights how passion, craftsmanship, and tradition can merge into a space that redefines the way we engage with musical instruments. The story he tells about Bajaao.com’s flagship music store in Mumbai is not just about commerce it’s about creating an ecosystem where musicians and music lovers can truly connect with the art.
Sandeep Kohli’s recounting begins by inviting readers to rethink what a music store could be. Instead of a mere display of products, Bajaao.com’s store offers a dynamic environment where every instrument is playable, tunable, and ready to be explored at any time. This is a place where guitars, drums, sitars, amps, and pedals are meticulously maintained and presented not as commodities, but as instruments alive with possibility. Sandeep Kohli emphasizes the rare attention to detail that makes this possible: instruments are tuned daily, percussion heads replaced as needed, and amplifiers regularly tested, creating an atmosphere that nurtures musicianship rather than simply selling equipment.
What stands out in Sandeep Kohli’s narrative is the inclusive celebration of musical traditions. Bajaao.com’s commitment goes beyond Western instruments; it also nurtures Indian classical instruments like tabla, sitar, ghatam, and mridangam. Sandeep Kohli draws attention to how these instruments are not only displayed but kept in a state of readiness for immediate play. This level of care and respect for tradition, as he notes, is exceptional and points to a broader mission of preserving cultural heritage through practical support and engagement.
Sandeep Kohli highlights the operational challenges involved in maintaining such a store. Unlike typical electronics or gadget outlets, this store demands constant upkeep and technical expertise. The racks and shelves are specially designed, as Jay Srinivasan, CEO of Bajaao.com, explained, to allow musicians to freely pick up and interact with the instruments without any barriers. This design innovation reflects a deep understanding of the customer’s experience and the store’s role as a creative space, something that Sandeep Kohli’s post brings to the fore.
Another element that Sandeep Kohli finds inspiring is the store’s commitment to tradition and artisanship. A particular example he shares is the Manamadurai Ghatam, a percussion instrument crafted by the same family in Tamil Nadu for over a century. Bajaao.com’s dedication to supporting such traditional artisans underscores a respect for craftsmanship that goes beyond commercial interest. For Sandeep Kohli, this aspect of the store resonates as a vital effort to keep priceless cultural legacies alive and relevant in modern times.
Sandeep Kohli also mentions the Jam Room, a unique feature where live music fills the space, allowing shoppers to experience music in a natural, spontaneous way. This idea transforms the store from a transactional venue into a communal hub for creativity and expression. It is, in essence, a living room for music lovers a place where inspiration is tangible, and the boundaries between customer and artist blur.
By focusing on these facets, Sandeep Kohli draws attention to a broader principle: businesses that embrace passion and culture alongside commerce can create meaningful and lasting experiences. The Bajaao.com store is not just selling instruments; it is fostering a community. This perspective challenges traditional retail models and opens a discussion about how spaces dedicated to art can innovate in service and presentation.
Sandeep Kohli’s reflections remind us that technology and tradition do not have to be at odds. At Divyam.ai, where Sandeep Kohli is co-founder, innovation likely intersects with cultural preservation and creative expression in its own ways. His admiration for Bajaao.com’s approach reveals a mindset that values deep engagement and sustainability whether it’s in music or artificial intelligence.
In the end, Sandeep Kohli’s post is a subtle yet powerful call to rethink how we support artistic communities. It invites entrepreneurs, musicians, and customers alike to consider the value of environments that respect the tools of their craft, the people who use them, and the heritage that shapes them. Through his detailed account, Sandeep Kohli encourages us to appreciate not just the products we consume but the living traditions behind them.
In a world often focused on quick transactions, Sandeep Kohli’s insights underscore the importance of spaces that prioritize connection and experience. Bajaao.com’s flagship store stands as a testament to what happens when dedication to quality, tradition, and innovation converge a vision that Sandeep Kohli brings to light with clarity and genuine respect.
Ultimately, Sandeep Kohli’s article is more than a visit report. It is a narrative about passion-driven entrepreneurship and cultural stewardship. It challenges us to think beyond the conventional and to recognize the potential in creating spaces that celebrate life’s art in all its forms.
