Sarah Greesonbach is a highly regarded figure in the B2B content world. As the Founder of B2B Content Studio, Sarah has carved out a unique niche in the content strategy and freelance writing space, helping many writers and professionals navigate the complexities of creating valuable content and personal branding on platforms like LinkedIn. Sarah Greesonbach’s expertise in this area has made her a go-to resource for those seeking advice on how to leverage LinkedIn effectively.
Sarah Greesonbach recently shared her thoughts on the common struggles writers face when it comes to LinkedIn. Many writers, especially those who are just starting out or are relatively new to the platform, are uncertain about how to approach LinkedIn. The questions often raised include: What do I talk about? Should I focus on my freelancing journey? How do I engage without sounding self-promotional?
Sarah Greesonbach’s approach to LinkedIn is a balanced strategy that addresses these concerns head-on. In her recent post, she outlined a simple, yet highly effective formula to stand out on LinkedIn as a freelance writer or professional. Her advice is grounded in three core principles: Proof, Prowess, and Personality.
For Sarah Greesonbach, proof is essential. She suggests that 2 out of every 5 posts should showcase proof of your day job. This can be achieved through sharing what you’re reading, providing screenshots of research, posting about industry news or conferences, or offering observations about the content and strategy in your field. The key here is to establish credibility and demonstrate that you are actively engaged in your profession. Sarah Greesonbach’s insights are clear: your LinkedIn content should reflect your ongoing work and achievements. This isn’t about boasting but rather providing valuable evidence of your expertise.
The second core component that Sarah Greesonbach highlights is prowess—the skills and expertise that set you apart from other professionals. For Sarah Greesonbach, this is where your content should focus on sharing your unique approach to the work you do. For example, posts could explore how you conduct interviews that yield insightful information or provide tips about your editorial process that benefit your clients. Sarah Greesonbach emphasizes that this portion of the content is about showcasing how you work, what sets your work apart, and how your expertise has evolved over time. By sharing these details, you position yourself as an authority in your field.
Finally, Sarah Greesonbach talks about personality. While it’s essential to highlight your work, it’s also important to share a little bit about yourself as a person. According to Sarah Greesonbach, 1 out of every 5 posts should showcase your quirks, personal life stories, and experiences that make you who you are. She encourages writers to open up about their journey, what they’ve learned, and even the mistakes they’ve made along the way. This human side is what makes you relatable to potential clients or followers, and in Sarah Greesonbach’s view, it is vital to strike the right balance between work and personal content.
Sarah Greesonbach points out that while posting too much personality content can attract followers who like you, it’s crucial to make sure your posts are strategically focused on showcasing your work, skills, and professional journey. The ultimate goal is to attract people who want to hire you for your expertise, not just people who like you on a personal level. As Sarah Greesonbach so succinctly puts it, “If you’re here to get hired, you will do that better if you talk about work.”
Many people may be drawn to personal branding advice on social media, but Sarah Greesonbach goes beyond just offering surface-level tips. She understands the importance of content that attracts the right type of engagement. For writers looking to build their brand, Sarah Greesonbach’s formula helps them move past the confusion of “what to post” by giving them a structure that blends professional credibility with a personal touch.
What Sarah Greesonbach also makes clear is that her strategy is adaptable. In her own career, Sarah Greesonbach has evolved from the approach she outlines for others. She explains that she no longer follows the proof, prowess, and personality formula as strictly because her current goal is to position herself as a business coach. This shift means she now shares more personality-driven content as part of her overall strategy, including selfies and tips. Her transparency in this change illustrates the importance of adjusting one’s content strategy over time based on evolving career goals.
Sarah Greesonbach’s approach serves as a reminder that while LinkedIn is a powerful tool for professional networking, it’s not about constantly talking about yourself. Instead, it’s about sharing content that speaks to your expertise, the work you do, and the unique perspective you bring to the table. Through her formula of proof, prowess, and personality, Sarah Greesonbach empowers writers and professionals to leverage LinkedIn in a way that positions them as in-demand, highly qualified individuals who offer much more than just basic self-promotion.
In conclusion, Sarah Greesonbach’s guidance on using LinkedIn is invaluable for those trying to build a professional brand that gets results. Her advice allows writers and freelancers to find the right balance between showcasing their skills, sharing proof of their work, and letting their personality shine through. By following her approach, professionals can create a LinkedIn presence that resonates with their audience and opens doors to new opportunities. For those looking to refine their LinkedIn strategy, there’s no better guide than Sarah Greesonbach, whose expertise in content creation and professional branding has proven time and time again to be a winning formula.
