Saurabh Agrawal, the Chief Executive Officer at DAIOM, recently shared valuable insights on how to double marketing ROI using first-party data at Gupshup’s Conversations event in Delhi. His presentation highlighted five key strategies that can revolutionize marketing efforts across various industries. Saurabh Agrawal’s expertise and innovative approach provide a roadmap for marketers looking to maximize their return on investment.
Saurabh Agrawal’s first strategy involves re-imagining the lead funnel by using Click to Chat Ads. This technique helps improve the cost per lead (CPL) by 2-3 times, making it a game-changer for businesses seeking to enhance their lead generation efforts. By integrating Click to Chat Ads into their marketing campaigns, companies can streamline the customer journey and engage potential leads more effectively.
The second point Saurabh Agrawal emphasized is the utilization of the free conversation window in WhatsApp for 24-72 hours. This approach can lead to a 30% improvement in click-through rates (CTR). By leveraging this free window, businesses can maintain a continuous dialogue with their audience, increasing engagement and driving more conversions. Saurabh Agrawal’s insights underscore the importance of maximizing available tools to boost marketing performance.
Powerful copywriting is the third strategy highlighted by Saurabh Agrawal. He stressed the need for strong hooks, compelling narratives, and effective media to drive a 50% improvement in open rates and CTRs. By crafting messages that resonate with the target audience, marketers can capture attention and encourage action. Saurabh Agrawal’s advice on copywriting is a reminder of the critical role that content plays in successful marketing campaigns.
Organizing and tapping into the full potential of first-party data is the fourth key point Saurabh Agrawal discussed. Beyond just customers, it is essential to focus on leads as well. This strategy can significantly reduce CPL and improve overall campaign effectiveness. By utilizing all available data, marketers can gain deeper insights into their audience, allowing for more personalized and targeted marketing efforts. Saurabh Agrawal’s emphasis on data underscores its value in today’s marketing landscape.
The final strategy Saurabh Agrawal presented is the importance of monitoring campaign performance in real-time at the campaign level rather than on a monthly basis. This approach enables marketers to make swift adjustments and optimizations, ensuring that campaigns remain effective and efficient. Saurabh Agrawal’s recommendation highlights the need for agility and responsiveness in modern marketing practices.
Saurabh Agrawal’s presentation at Gupshup’s Conversations event was filled with valuable insights and practical advice. He expressed gratitude to the Gupshup leadership, including Beerud Sheth, Gaurav Kachhawa, and Salim Ali, for the opportunity to share these learnings. The event provided a platform for industry professionals to exchange ideas and explore the latest advancements in conversational AI, marketing, and commerce.
During the event, Saurabh Agrawal had the chance to reconnect with industry colleagues and gain new perspectives from Gupshup’s sessions, as well as from partners like Meta, Microsoft, and MoEngage. These interactions and learnings are crucial for staying ahead in the fast-paced world of marketing and technology. Saurabh Agrawal’s engagement with peers and thought leaders highlights his commitment to continuous learning and innovation.
As the CEO of DAIOM, Saurabh Agrawal leads by example, sharing his knowledge and experiences to help others succeed. His strategies for doubling marketing ROI with first-party data are not only effective but also adaptable to various industries. By following his PULSE framework—Profile Research, Unique Value Proposition, Laser-Focused Messaging, Systemize Your Approach, and Engage Authentically—marketers can enhance their outreach and build stronger connections with their audience.
Saurabh Agrawal’s insights are a testament to his deep understanding of the marketing landscape and his ability to identify actionable strategies that deliver results. His emphasis on using first-party data, powerful copywriting, and real-time monitoring provides a comprehensive approach to optimizing marketing efforts. Saurabh Agrawal’s leadership and vision continue to inspire and guide marketers towards achieving greater success.
Saurabh Agrawal’s presentation at Gupshup’s Conversations event underscores the importance of innovative strategies in marketing. His five key points on doubling ROI with first-party data offer a clear and actionable framework for marketers seeking to improve their performance. Saurabh Agrawal’s expertise and dedication to sharing his knowledge make him a valuable leader in the marketing industry. By embracing his strategies, businesses can navigate the complexities of modern marketing and achieve remarkable results.
