Sharad Lunia has once again showcased his expertise in leveraging data for strategic decision-making. As the founder of Xpert, he has dedicated himself to transforming the way brands engage with their target audiences. This time, his focus is on India’s premium homemakers an influential consumer segment that holds significant purchasing power in the home and lifestyle industry.
Understanding consumer behavior is crucial for business growth, and Sharad Lunia has taken this to the next level by analyzing over 3 million homemakers across 19,000+ pincodes in India. Through Xpert, he has provided brands with a goldmine of insights, offering them clarity on WHO these premium homemakers are and WHERE they are concentrated. This level of precision helps businesses optimize their retail expansion and digital ad targeting, ensuring that their marketing efforts yield maximum impact.
Sharad Lunia and his team at Xpert have unearthed fascinating trends from their research. Their analysis reveals that 80% of Tier 1 premium homemakers are concentrated in just 22% of urban areas. Such insights are invaluable for brands seeking to position themselves effectively in competitive markets. Moreover, their findings show that Tier 1 buyers lean towards home decor when shopping online, whereas Tier 2 and 3 buyers display a stronger inclination towards lawn and gardening products. These behavioral patterns provide brands with a roadmap for product positioning and marketing strategies tailored to each segment.
One of the most remarkable aspects of Sharad Lunia’s approach is his commitment to data-driven decision-making. Instead of relying on assumptions, his team at Xpert meticulously compiles and analyzes data to uncover purchasing patterns and location-based buyer densities. This information is then structured into a comprehensive 20+ slide report the India’s Homemakers Report 2025. This document offers brands an unparalleled view of the key regions where premium homemakers reside, the highest buyer density pincodes for General Trade (GT) and Modern Trade (MT) expansion, and the psychological and behavioral factors influencing homemaker purchases.
The impact of Sharad Lunia’s insights extends beyond just statistics. For brands, this means no more wasted advertising budgets or ineffective store placements. Instead, they can now focus their resources on areas that truly matter, enhancing both sales efficiency and customer engagement. Sharad Lunia understands that in a rapidly evolving retail landscape, precision is everything. By pinpointing the most lucrative hotspots for business expansion, he is empowering brands to take calculated steps toward market dominance.
Moreover, Sharad Lunia’s efforts are not just about selling data they are about providing value. His work at Xpert is rooted in the belief that brands should be able to connect with their audience in meaningful ways. The report serves as a guide for sales teams to identify the right distribution zones and helps marketing teams craft hyper-targeted campaigns that resonate with homemakers. With such precise intelligence at their disposal, businesses can make well-informed strategic moves that lead to sustained growth.
It is this forward-thinking mindset that makes Sharad Lunia a leader in the industry. His ability to translate complex datasets into actionable business insights sets him apart. He does not merely identify patterns; he empowers brands to act on them. By compiling the most relevant consumer behavior trends and location-based demographics, he ensures that brands are equipped to thrive in an increasingly data-driven world.
In a landscape where digital transformation is rapidly reshaping business strategies, Sharad Lunia has positioned himself at the forefront of innovation. His work with Xpert proves that success in the retail and FMCG sectors is no longer just about having a great product it’s about knowing where to place it, whom to market it to, and how to engage with the right audience. The India’s Homemakers Report 2025 is a testament to his vision of blending technology with business strategy to drive meaningful results.
Sharad Lunia’s insights are not just relevant for large corporations; they also provide immense value for emerging businesses. Startups and growing brands that may lack extensive resources for market research can now access highly refined consumer data to make informed decisions. This democratization of consumer intelligence is a game-changer, and it highlights Sharad Lunia’s dedication to helping businesses of all sizes succeed.
The response to Xpert’s research has been overwhelming. Brands looking to tap into the premium homemaker market have found the report to be an indispensable tool. By making it accessible for a limited period, Sharad Lunia ensures that businesses can act on the insights in a timely manner. His approach of engaging audiences through LinkedIn and direct interactions reflects his commitment to making data actionable and accessible.
At its core, Sharad Lunia’s work is about bridging the gap between businesses and consumers. By using a scientific and data-backed approach, he enables brands to fine-tune their marketing and expansion strategies with unparalleled accuracy. His ability to turn numbers into narratives that drive success is what makes him a pioneer in the industry.
As the retail and digital landscapes continue to evolve, one thing remains certain Sharad Lunia and Xpert will continue to lead the charge in providing businesses with cutting-edge insights. His unwavering focus on data-driven decision-making is shaping the future of targeted marketing and retail expansion in India. For brands looking to gain a competitive edge, his expertise is not just valuable it is indispensable.
