Shell India has onboarded Bollywood actor Shahid Kapoor as the brand ambassador for its Lubricants business in India. The company is looking to expand its customer base and will bank on Kapoor’s pan-India popularity across all age groups.
The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for Shell Advance range of motorcycle oils, which celebrates the spirit of new India and the unstoppable Indian riders powered by passion, determination, hope, vision, and Shell Advance engine oil. Aimed towards everyday Indian riders, the campaign celebrates the rider community for whom their bike is not just a machine or a mobility device but a true partner in their growth journey.
Announcing the new brand Ambassador and the campaign, Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India, said, “At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai.”
Sharing his excitement, motorcycle enthusiast and brand ambassador, Shahid Kapoor, said, “Rukna Mushkil Hai’ showcases how Shell Advance transforms into a catalyst that enables and empowers riders to achieve their goals. I am proud to partner with Shell Lubricants India to bring the brand closer to Indian bikers, to be a part of their unstoppable journey and make a difference.”
To capture the brand’s youth centricity, Shell Lubricants India roped in MTV Hustle contestant Gaurav Mankoti to compose the upbeat track that features in the TVC starring Shahid Kapoor.
