Sherry S., Co-founder of Uniquirk, has been on a transformative entrepreneurial journey that offers invaluable insights into the challenges and triumphs of building a business from the ground up. Alongside her co-founder, Samridhi, Sherry S. has navigated the complexities of scaling a business, learning important lessons that have shaped Uniquirk into the thriving entity it is today. Through a thoughtful reflection on the highs and lows of their journey, Sherry S. provides a candid view of what it truly takes to build a business that not only survives but flourishes.
Sherry S. and Samridhi began posting on LinkedIn over two years ago, sharing their ideas, experiences, and perspectives with their growing audience. It was an important step in establishing their presence in the business world, but the real turning point came a year ago when they formally joined forces. Together, they worked tirelessly to bring Uniquirk to life, and today, they are supported by a stellar team, incredible clients, and mentors who have guided them along the way. However, as Sherry S. herself admits, the journey was far from smooth sailing.
Quarter 1: A Delusional Phase Sherry S. recounts that the first quarter of their business journey was marked by a sense of false optimism. She and Samridhi believed they were thriving, but in reality, they were stuck in a state of stagnation. They sensed that something was amiss but couldn’t quite pinpoint the problem. Looking back, Sherry S. recognizes that they were caught in what she describes as a “delusional phase,” where the surface-level indicators of progress masked deeper, more fundamental issues.
For many entrepreneurs, this phase is a familiar one. The excitement of starting a business often leads to an inflated sense of success, even when the underlying foundations may not be as strong as they appear. Sherry S. acknowledges that while they were busy maintaining the appearance of growth, they were, in fact, treading water.
Quarter 2: Hard Work in the Wrong Direction By the second quarter, Sherry S. and her team were working harder than ever, but they quickly realized that their efforts lacked focus. They were spread too thin, trying to tackle too many tasks at once. Sherry S. reflects on how their networking efforts lacked direction, and they were devoting too much time to details that did not contribute to the bigger picture of scaling the business.
One of the key mistakes Sherry S. and her team made during this time was prioritizing their clients’ businesses over their own. “We were acting more like service providers than business owners,” she says, highlighting an important distinction that many entrepreneurs fail to make. The need to please clients is important, but Sherry S. learned that it cannot come at the expense of building a sustainable and scalable business.
Quarter 3: Refining Focus and Systems The turning point came in the third quarter, where Sherry S. and her team made significant strides toward refining their focus and systems. Under the guidance of mentors and coaches, they took a hard look at their ideal customer profile (ICP) and revamped their internal processes. This period was marked by difficult but necessary decisions, including offboarding clients who drained their resources and welcoming new clients who aligned with their values.
Sherry S. emphasizes the importance of surrounding oneself with the right people. “We hired better employees to automate repetitive tasks,” she notes, recognizing that delegating and building a team of skilled individuals allowed them to focus on the bigger picture. By streamlining operations and offloading time-consuming tasks, they freed themselves to invest more time in strategic growth.
Moreover, Sherry S. highlights the power of building genuine relationships and giving more without expecting anything in return. She and her team made a conscious effort to focus on delivering value, not just to clients but to their network as a whole. This shift in mindset—focusing on long-term relationships rather than immediate results—became a cornerstone of their business philosophy.
Learning to Let Go of the Obsession with Results One of the most important lessons Sherry S. has learned throughout this process is the importance of letting go of an obsessive focus on results. “Do your best work without obsessing over results,” she advises. It’s a lesson that resonates deeply with many entrepreneurs who often find themselves fixated on outcomes at the expense of the journey itself.
Sherry S. understands that while results are important, they cannot be the sole driving force behind every decision. Instead, she advocates for a more holistic approach—committing wholeheartedly to the work, trusting the process, and allowing the results to follow naturally. This mindset shift, Sherry S. believes, is what has allowed Uniquirk to grow not just as a business but as a family and a home.
The Evolution of Uniquirk Looking back on the past year, Sherry S. is proud of the incredible progress Uniquirk has made. What started as a small team with big dreams has evolved into a company that embodies their core values, attracts clients who share their vision, and provides a supportive environment for employees to grow. Sherry S. and Samridhi have closed some chapters and opened new ones, but the most important takeaway from their journey is the importance of continual learning and adaptation.
“Uniquirk has grown from these lessons, evolving into more than just a business,” says Sherry S. It has become a community—a family where everyone contributes to its success, from the clients they serve to the team members they nurture.
A Powerful Reflection Sherry S.’s entrepreneurial journey is a testament to the power of perseverance, self-reflection, and continuous improvement. Through the ups and downs, she has learned that building a successful business is not about short-term wins or quick fixes; it’s about staying committed to your values, learning from your mistakes, and focusing on the long game.
For Sherry S., the most powerful lesson from the past year has been clear: when you dedicate yourself fully to your work, the results will follow. It is a message that resonates with entrepreneurs and professionals alike, serving as a reminder that true success comes not from chasing outcomes but from embracing the journey itself.
