Shipra Bhutada, Founder and Director of User Research at User Connect Consultancy, is at the forefront of a movement to amplify women’s voices in India. In a country witnessing a remarkable rise in women asserting their perspectives across various domains, Shipra Bhutada’s work sheds light on the challenges women still face in voicing their thoughts and opinions.
Through her user research work, Shipra Bhutada has encountered a sobering reality – in many villages, men often end up speaking for women when it comes to discussing certain products. This phenomenon is not deliberate but rather a reflection of the societal norms and expectations that inhibit women from expressing themselves, especially in the presence of men.
To address this issue, Shipra Bhutada and her team have implemented a small yet impactful change – creating special spaces exclusively for women to share their thoughts freely. By providing a safe and supportive environment where women can speak without inhibition, Shipra Bhutada ensures that their perspectives are heard and valued.
This approach has yielded valuable insights into the needs, preferences, and concerns of women, empowering them to play an active role in shaping the products and services that directly impact their lives. It’s a testament to Shipra Bhutada’s commitment to inclusivity and ensuring that every voice is heard, regardless of gender or background.
As India celebrates Women’s Day, Shipra Bhutada’s work serves as a reminder of the progress made in empowering women to assert their voices. However, it also underscores the importance of continuing efforts to break down barriers and create opportunities for every woman to be heard and valued.
In a world where women’s perspectives are increasingly shaping the narrative across various spheres, Shipra Bhutada’s dedication to amplifying their voices through user research is both timely and impactful. By advocating for inclusivity and creating spaces for women to share their thoughts and opinions, she is paving the way for a more equitable and inclusive society.
As we reflect on how far we’ve come, let’s also acknowledge the work that still lies ahead. Let’s join hands with Shipra Bhutada and others who are championing the cause of gender equality and ensuring that every woman has the opportunity to be heard, respected, and valued for her unique perspective.
Shipra Bhutada’s work exemplifies the power of user research in amplifying underrepresented voices and driving meaningful change. Through her dedication and commitment, she is not only advancing the field of user research but also paving the way for a more inclusive and equitable society where every voice matters.
