Shivang Maheshwari is not your typical tech entrepreneur. His journey isn’t paved with overnight success or sudden breakthroughs, but with years of grit, resilience, and deep-rooted purpose shaped by personal experience. Today, as the CEO and Co-Founder of Commerce Central, Shivang Maheshwari is building more than just a company he’s crafting a solution for a problem he understands from the inside out.
Shivang Maheshwari’s story begins in a household where business wasn’t a career it was the air he breathed. Born into a family engaged in exporting handmade goods since the 1980s, Shivang Maheshwari witnessed firsthand what it meant to build something with your own hands, to pack boxes and write freight labels, to create a livelihood from scratch. It was an education in entrepreneurship that few textbooks can offer.
But like many family-run businesses, theirs wasn’t immune to global shocks. After 9/11, the export market took a severe hit. Orders dried up, inventories piled up in U.S. warehouses, and liquidation became the only option. The family lost thousands. Yet, what could have been a crushing defeat became a lesson in resilience. His parents didn’t stop they adapted, and that indomitable spirit left a lasting impression on Shivang Maheshwari.
He was encouraged to take a more “stable” path one that led him to software and eventually to Amazon, where he helped build tools that manage global inventory and logistics. Yet even while contributing to one of the world’s most advanced supply chains, Shivang Maheshwari remained connected to his roots. In Seattle, his apartment moonlighted as a micro-warehouse for his father’s new eCommerce venture. After long workdays, he packed and shipped orders, slowly reviving the family business. In time, that business became the number one handmade flatware brand in the U.S. not by luck, but by sheer persistence.
Through that experience, Shivang Maheshwari learned a profound truth: there is no such thing as an overnight success. It’s about showing up, even when the odds are stacked against you. This philosophy would later become the bedrock of Commerce Central.
In 2023, after years of learning from within some of the largest and smallest players in retail, Shivang Maheshwari made a bold decision. He left the security of a corporate job to build something that aligned with both his expertise and his personal story. Thus, Commerce Central was born an AI-powered platform aimed at solving a growing yet often ignored issue in the retail world: excess inventory.
The idea didn’t come out of a boardroom brainstorm. It came from real struggle. While running ShipMaestro, a tech-enabled 3PL he had previously started, Shivang Maheshwari observed how brands frequently suffered due to unpredictable demand, seasonal fluctuations, and sudden returns. As a result, many found themselves with warehouses full of unsold stock, choking their cash flow and damaging their bottom line. The problem wasn’t just logistical it was existential for many brands.
What troubled Shivang Maheshwari the most was that existing tools in the market reacted too late. Brands were forced to sell at steep discounts with no control over resale channels, eroding brand value and pricing power. This reactive approach wasn’t just inefficient it was unsustainable.
Commerce Central offers a different vision. Under Shivang Maheshwari’s leadership, the platform provides brands with early alerts, allowing them to act before inventory loses its value. More than just a tracking tool, Commerce Central gives brands full control over resale channels, automates everything from outreach to payments, and helps recover cash without compromising the brand’s integrity. It’s not about dumping products it’s about smart, dignified solutions that preserve long-term value.
For Shivang Maheshwari, this isn’t just a technological challenge it’s a mission grounded in empathy. He knows what it feels like to sit on unsold goods, to wonder whether your family’s hard work will ever see the light of day. His own journey has shown him the human side of supply chain problems. That’s why Commerce Central isn’t just about profit optimization it’s about giving power back to brands that work hard and deserve better options.
As the retail landscape continues to evolve, Shivang Maheshwari stands at the intersection of tradition and innovation. He brings the insights of a global tech giant and the humility of a family-run business survivor. His ability to straddle both worlds is what makes his leadership at Commerce Central not just effective, but transformative.
Shivang Maheshwari is not chasing headlines or trying to disrupt for the sake of disruption. He’s solving a real-world problem that he understands with unmatched clarity. And in doing so, he’s offering a roadmap to other entrepreneurs especially those with stories shaped by struggle and family sacrifice.
If you’ve ever watched your parents battle against the tide of a collapsing market, if you’ve ever packed boxes late into the night wondering if it’ll all be worth it Shivang Maheshwari sees you. And more importantly, he’s building for you.
As he continues to grow Commerce Central, Shivang Maheshwari reminds us that innovation grounded in experience, empathy, and persistence can change not just businesses but lives.
