Soma Maitra stands as a testament to the power of embracing life on one’s own terms. As the Co-Founder of The Go To Market Company, her journey is more than just professional successit is a story of courage, reinvention, and the relentless pursuit of experiences that make life meaningful. As she approaches the milestone of fifty, her reflections on her journey serve as an inspiration for anyone striving to live a life without boundaries.
Soma Maitra has never been one to play it safe. Whether jumping out of planes, leaping off bridges, or plunging into cenotes, she has always chased adventure with an open heart and fearless spirit. This same attitude has shaped her career, leading her to transition from a 25-year corporate journey into the dynamic world of entrepreneurship. Taking risks, failing spectacularly, and succeeding unexpectedlythese have been part and parcel of her path. Soma Maitra understands that real growth comes from pushing past comfort zones and embracing uncertainty with confidence.
Beyond her professional endeavors, Soma Maitra is a seeker of knowledge and experiences. During the global pandemic, she trained as a coach, not for professional gain, but as a fun hustle that ultimately became a deeply fulfilling pursuit. She has also designed spaces with an artistic vision, taken culinary lessons to deepen her unique relationship with food, and walked 100 kilometerstwicefor Oxfam, proving that limits exist only to be challenged.
Soma Maitra’s journey is not just about external achievements; it is also a deeply personal one. She has loved deeply and lost painfully, navigating the complexities of relationships while fulfilling multiple rolesdaughter, mom, wife, sister, friend, aunt. At times, she excelled in these roles; at others, she barely managed to keep everything together. And yet, through every high and low, she has remained grateful for every lesson, every misstep, and every soul who has walked alongside her.
One of the most compelling aspects of Soma Maitra’s story is her ability to learn and unlearn. In a world that often demands conformity, she has refused to be boxed into a single identity. Having lived and worked between different worlds, she has never quite fit into just oneand she has embraced this fluidity as a strength rather than a limitation. Soma Maitra embodies the idea that life is not about finding a place to belong but about creating spaces where one can truly thrive.
Her philosophy is best captured in the words of Paul Anka, immortalized by Frank Sinatra:
“To think I did all that
And may I say, not in a shy way
Oh no, oh no, not me,
I did it my way.”
Indeed, Soma Maitra has lived life her wayboldly, passionately, and without regret. Her gratitude extends to every company that played a role in her journey, from The Go To Market Company to Reliance Retail, Future Group India, Tupperware Brands, Pentasoft Technologies Ltd., and IFB Industries Ltd. Each of these experiences, and the people she met along the way, have shaped her into the fearless, driven leader she is today.
As she steps into the next decade, Soma Maitra carries with her the wisdom of past experiences and the excitement of what lies ahead. Her story reminds us that life is not about playing it safe or fitting into predefined moldsit is about daring to live fully, embracing both triumphs and failures, and continuously evolving.
Soma Maitra’s journey is an inspiration for anyone seeking to craft a life that is rich, meaningful, and unapologetically their own. May her next fifty years be just as fearless and extraordinary as the first.
