Prior of this some Telugu GEC Channels manipulate BARC Ratings. Its effect on ad rate and damage brand reaching
Few months back BARC India files FIR in Hyderabad 7 people detained. After this still some miss activities run by some people. It was reporting by some regional advertising agencies.
In Telugu GEC channels major ad revenue comes by national market. National market ad floating parameter by BARC ratings. So some GEC TV channels studio one+, Tollywood are manipulating BARC Rating with some television officials.
Mean time few television serial producers also doing like same thing. That’s why regional brands not interested to give ads these manipulating channels and serials. Most of the regional brands not interesting to promote their ads in Studio One plus and some television serials also.
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports
