SONALI KURUVILLA has been on a remarkable journey, balancing multiple roles with grace and perseverance. As a co-founder of Sommer Beauty, she is not only shaping the future of the beauty industry but also redefining what it means to be an entrepreneur in today’s digital world. SONALI KURUVILLA’s approach to business is refreshingly candid, showing that entrepreneurship is not just about the glamorous successes, but also about the challenges, hard work, and real-life moments that often go unseen.
SONALI KURUVILLA’s recent LinkedIn post serves as a powerful reminder of what it truly takes to build a brand in 2025. It’s easy to assume that the life of an entrepreneur is all about taking high-level meetings, managing teams, and overseeing grand product launches. However, SONALI KURUVILLA pulls back the curtain and reveals that being an entrepreneur in the modern world involves so much more. From content creation to personal branding, there are new challenges that come with the job description.
In her post, SONALI KURUVILLA shares a valuable lesson about the balancing act that entrepreneurs, particularly those in the beauty industry, face today. She explains how, as a founder, you might find yourself working multiple full-time jobsleading product development meetings one moment, and the next, brainstorming ideas for LinkedIn posts and social media content. The expectations placed on entrepreneurs today are undeniably vast and varied, requiring them to juggle many roles beyond their primary duties. For SONALI KURUVILLA, this has become a routine, but it’s not without its difficulties.
One of the standout ideas from SONALI KURUVILLA’s reflections is the notion of “building in public.” Many entrepreneurs are now sharing their brand-building journey with the world. SONALI KURUVILLA emphasizes that building a business isn’t just about showcasing the winsit’s about sharing the genuine work behind the scenes. This transparency fosters a real connection with an audience that is not just interested in the end product, but also in the journey of growth and the challenges that come along with it. This approach builds trust and creates a community that can relate to the struggles and successes alike. For SONALI KURUVILLA, connecting with the Sommer Beauty community is far more valuable than promoting a personal brand.
However, SONALI KURUVILLA also highlights a crucial point: content creation should never come at the cost of building the business itself. The temptation to be constantly active on social media can be overwhelming, but she acknowledges that finding a balance is key. Sometimes, the content flows effortlessly, and other days, you are too consumed with the day-to-day demands of running a business to capture those moments. For SONALI KURUVILLA, understanding that both are valid experiences has been an important part of her journey. This realization reflects a broader truth in entrepreneurshipbeing flexible and compassionate with yourself is just as important as pushing forward relentlessly.
As SONALI KURUVILLA articulates, it’s essential for entrepreneurs to embrace breaks and allow themselves the grace to have off days. This is an important aspect of self-care that is often overlooked in the pursuit of success. She reveals that taking time to step back does not mean you are letting your brand down. On the contrary, it’s an opportunity for rejuvenation and reflection, which ultimately contributes to long-term success. For SONALI KURUVILLA, these breaks have proven to be a vital part of her process, allowing her to come back stronger and more focused.
This is especially important for those in the entrepreneurial space, where burnout is a real and pressing concern. By acknowledging that it’s okay to have off days, even publicly, SONALI KURUVILLA sets an example for other founders who may feel pressured to maintain an image of constant productivity. Her honest approach is a testament to the idea that success doesn’t come from perfection; it comes from perseverance, resilience, and the willingness to adapt when things don’t go as planned.
SONALI KURUVILLA’s insights resonate deeply with other founders who are building their businesses in public. The shift toward transparency and authenticity has been a defining characteristic of modern entrepreneurship, and SONALI KURUVILLA’s journey highlights the importance of staying true to oneself while navigating the complexities of running a company. Her experiences show that being a founder is not about flawlessly presenting an idealized version of successit’s about embracing both the highs and the lows and learning to grow through both.
What stands out most about SONALI KURUVILLA’s approach is her commitment to the community at Sommer Beauty. While personal branding and content creation are significant parts of her role, her true focus remains on the people behind the brandthe customers, the team, and the broader community that supports Sommer Beauty. This dedication to the real faces of the business is what makes SONALI KURUVILLA’s work so powerful. She demonstrates that in an age of oversaturation and digital noise, authenticity and connection will always be the cornerstone of meaningful business growth.
SONALI KURUVILLA’s journey is a reminder that entrepreneurship is not a linear path. It is filled with moments of uncertainty, hard work, and self-discovery. Her ability to reflect on her experiences and share them with others is an invaluable contribution to the larger entrepreneurial conversation. In a world where the pressure to constantly perform and create is immense, SONALI KURUVILLA’s approach offers a refreshing perspectiveone that values both progress and pause, ambition and authenticity.
Through her journey, SONALI KURUVILLA continues to inspire those who are embarking on their own entrepreneurial paths, proving that success is not just about what you achieve, but also about how you grow and learn along the way.
