The campaign has been conceptualised and executed by Posterscope
Sony Marathi partnered with Posterscope to launch a campaign for its latest show titled ‘Rani Mi Honar’.
The campaign aims to create awareness around the show using unconventional methods.
The campaign has been conceptualised and executed by Posterscope.
The Kaali Peeli autos painted in a vibrant Rani pink hue, took to the streets of Thane in Mumbai, marking the commencement of the show’s launch. The auto was adorned with a larger-than-life tiara. The campaign also saw the participation of female auto drivers from Thane.
Sainath Pai, Marketing Head, Sony Marathi, said, “Our fictional narratives are characterized by their uniqueness and progressiveness. Similarly, we are committed to conveying our messages to viewers through unforgettable and delightful methods in our launch marketing campaigns. The goal was to rekindle the aspirations of countless women commuters, making them feel exceptional and empowering them to reclaim their own lives. This sentiment deeply aligns with the essence of our show ‘Rani Mi Honar’.”
Imtiyaz Vilatra, Managing Director, Posterscope, said, “In an era where grabbing attention is a challenge, embracing innovation becomes the key to breaking free from the ordinary and capturing the spotlight. At Posterscope, our objective is to infuse campaigns with remarkable innovative elements, ensuring they remain etched in the memory of both the brand and its audience. I firmly affirm that Sony Marathi’s ‘Rikshaw Rani’ campaign painted the city with an aura of excitement.”
The film:
