Made by VMLY&R, the pop star’s AI avatar is the latest iteration of ad land’s growing love for intelligent machines.
Taking the admission of generative artificial intelligence (AI) into ad land one step further, advertising agency VMLY&R decided to create personalised invites from pop star and actress Jennifer Lopez (JLo) for Virgin Cruises; please welcome ‘JenAI’.
All cruisers (brand speak for customers) need to do is visit the Virgin Voyages’ website, click on the ‘Curate Your Voyage’ link, answer a few questions and see it spit out a personalised invite from the megastar.
JLo forged a partnership with the brand in 2022.
Richard Branson, founder of Virgin Group, said: “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”
ALSO READ: ChatGPT scripts a “mildly terrifying” ad for Ryan Reynold’s Mint Mobile
This isn’t the first-ever major celebrity ad made using AI. Actor Ryan Reynolds, back in January 2023, released an ad for his cellular network Mint Mobile scripted by ChatGPT.
