Earlier, Sri Chaitanya, one of the leading educational institutions in South India, launched a large digital learning ad campaign to reach more students.
In the process, Sri Chaitanya Institutions choose some digital platforms and TV channels for e-learning classes. Nowadays, digital platform means domain based services. Which is like epragna.com. Sri Chaitanya is also select it for students, its a good idea.
But another thing is that they are choosing television medium for digital. Television has always been a mass medium, never considered digital. They selected Raj Networks Rajnews, Vissa TV and Raj Musix for Sri Chaitanya’s e-learning digital classes.
A survey of audience reports reveal some interesting facts on Sri Chaitanya e-learning ad campaign. In ground level Only in 2 students know Raj network out of 25,000 people. NEET & IIT replied they never heard Raj Television name in Telugu Television market.
So Sri Chaitanya companies are very vulnerable to this television advertising campaign.
- Survey data
- NEET students knew Raj Television Brand 3 out of 5000 people
- IIT student knew Raj Television Brand 1 in out of 5000 people
- In education sector wise only 1% of Students knew out of the 50,000 people
According to reports, Sri Chaitanya did a failed campaigner during the pandemic. Meantime So many leading institutions ran a successful digital e-learning camping in South India. Especially in Tamil Nadu, Karnataka’s top educational institutions selects leading digital domains for e-learning classes.
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Television Advertising Marketing Regional Brands Audience Reports
