Mumbai, 4th September, 2024 – Swastik announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as the Head of Digital Monetisation and Brand Partnershipsand Smita Roy as the Head – Digital Operations. While Jitendra will oversee content monetization through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Smita Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.
Jitendra brings valuable experience, stretching over 17 years in media and advertising sales. He has been at the forefront of creating and executing strategic solutions for client partners on some of the largest properties in TV Broadcasting space such as Kaun Banega Crorepati, the Kapil Sharma Show, Indian Idol, and many more. His expertise spans across diverse genres including GEC, Sports, Hindi Movies, Regional, English Niche, and Music channels. In his most recent role at Sony Pictures Networks (CulverMax Entertainment), Jitendra led the Hindi Movie Channel – Sony MAX 2. Over the past decade as a leader, he has built and retained top-tier teams where he achieved a stellar retention rate, and fostered a culture of innovation.
With over 17 years of experience across banking, media and entertainment, Smita started her career with J P Morgan Chase as a Financial Service Advisor and then moved on to CNBC TV18 as a part of Focus18 where she handled Corporate Events and Marketing. Following this, she joined Qyuki Digital Media as a Brand Solutions Lead and then Eros Now as a Lead for Brand Alliances and Partnerships. Prior to joining Swastik, Smita was associated with Hungama Digital as Lead for Content Syndication and Brand Partnerships.
Speaking on the appointment, Siddharth Kumar Tewary, Founder and Chief Creative, Swastik, said, “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”
Speaking on his appointment, Jitendra Joshi, Head of Digital Monetisation & Brand Partnerships, Swastik, expressed, “I am honoured to join Swastik and contribute to its dynamic growth. With a significant presence built in television, we look forward to growing the franchise of our content on digital platforms too.”
Smita Roy, Head – Digital Operations, Swastik, further added, “I am thrilled to be part of Swastik Group, a company that has consistently set benchmarks in content creation. I look forward to leveraging my experience to enhance our digital footprint in content & music and deliver captivating content that resonates with audiences across platforms.’’
Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.
About Swastik
Established in 2007 by Siddharth Kumar Tewary, Swastik, is a creative force whose profound vision brings India’s biggest epics and stories to life. It is well-known as one of the biggest storytellers in Indian television and has consistently curated content with larger-than-life production values. With over 3500 hours of content production for over 40 shows, Swastik has etched its name in the industry with shows like ‘Mahabharat’, ‘Shiv Shakti’, ‘RadhaKrishn’, ‘Porus’, and ‘Shrimad Ramayan’. Beyond television, their expertise extends seamlessly into cinematic storytelling. Swastik’s journey of building digital presence with over 4.65 Mn of Subscriber base on Youtube, 1.3 Mn & 0.7 Mn followers on Face Book & Instagram. Its innovative narratives not only captivate audiences but also set a new standard for storytelling across platforms. Swastik excellence is widely spread over music, and content creation for television and OTT. It is acknowledged with many prestigious awards, celebrating its remarkable impact on the industry. Known for their unparalleled prowess in crafting narratives that deeply resonate with audiences, Swastik consistently leads the industry, setting new benchmarks in reshaping the very essence of storytelling. Swastik Bhoomi, a production studio spanning over 25 acres owned by Swastik Productions, serves as the expansive canvas where immersive stories are crafted and visionary concepts are brought to life. For more details please visit the website
