Tag: Audience Reports
Leo Burnett India Leads with 17 Finalists.In 2023 ONE Asia Creative...
SHANGHAI, November 6, 2023 — Leo Burnett India Mumbai leads all of APAC with 17 finalists in the 2023 ONE Asia Creative Awards, the fast-growing regional awards...
Sonic Branding: Transforming Auditory Impressions into Lasting Memories
Sunil Kumaran, COO, Big FM, writes about how sonic branding is capturing the brand's USP, values, and mission through sound that...
Is Client Concern a Significant Factor in Agency Mergers?
In the aftermath of the rechristening of VML, Shivaji Dasgupta, Managing Director, Inexgro Brand Advisory, explores the changing dynamics of the...
Light Box: Sparking Conversation and Change in Advertising
In the world of advertising, Light Box, a creative agency with a fresh perspective, is making waves by challenging traditional narratives...
“Minister Anurag Singh Thakur Reveals the Trailer for ‘Bharat Hain Hum’...
The series is being launched on Prime Video, Netflix and Doordarshan, as a part of the Azadi ka Amrit Mahotsav celebrations,...
“Sachin Tendulkar Stars in Spinny’s ‘It’s Never Just a Car’ Campaign...
Conceptualised by Tanya Mahendru and directed by Bharat Sikka, the campaign highlights Sachin's Tendulkar relationship with his car, which he affectionately...
“Hershey’s Kisses TV Commercial Honors ‘Everyday Moments of Affection’ in Relationships”
The latest TVC featuring Shraddha Kapoor has been directed by Vishal Bhardwaj
Hershey India has unveiled its new...
“The Significance of Representation in the Advertising and Media Industry”
HR veteran and the former Chief Talent Officer of WT South Asia, Roopa Badrinath, recently launched Turmeric Consulting, a Diversity, Equity,...
“Anup Soni Raises the Alarm as CID Unravels the Mystery of...
The 360-degree campaign showcases boAt’s wide range of products at attractive discounts
boAt announced the launch of its...
“Goibibo Unveils a Fresh Campaign Featuring Brand Ambassador Kareena Kapoor Khan”
The film has been conceptualised by Talented and executed by Dharma 2.0
Goibibo has announced Kareena Kapoor Khan...
