Tag: Marketing
Diwali Outshines Inflation Concerns: Survey Reveals 66% Are Willing to Increase...
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the...
Coca-Cola India Boosts Advertising Spending for FY23, Surges by 52% to...
Its consolidated profit rose by 57.15 % to Rs 722.44 crore in FY2022-23 while revenue from operations jumped 45 % to...
Tata Consumer Announces Complete Integration of Wholly-Owned Subsidiaries NourishCo, SmartFoodz, and...
The board of the Tata Group firm's FMCG arm on Tuesday approved the Scheme of Amalgamation of the three wholly-owned subsidiaries...
Unilever Promotes Priya Nair to President of Beauty and Wellbeing Division
She will be replacing Fernando Fernandez who has been elevated to the role of Chief Financial Officer after the incumbent Unilever...
Eveready Joins Forces with Zee to Boost Awareness of its New...
As part of the brand collaboration, Eveready Ultima will feature on Zee’s reality shows, including Sa Re Ga Ma Pa, Dance...
HPCL and Chevron Collaborate to Introduce Caltex Lubricants in India
At the launch event, Chevron transformed Mumbai’s ‘Gateway of India’ monument into a canvas of visuals, marking its entry into India
Starcom’s August-September 2023 Trend Report: Exploring the Dynamic Cultural Currents
Authored by Rahul Beer and Rajiv Gopinath, Starcom’s monthly compendium delves into a diverse array of domains, ranging from sports and...
Prominent Advertising Figure Aurobindo Mohanty Mourned as He Passes Away
Prior to Reliance Retail, Mohanty was associated with Rasna’s marketing account directly during his time at Mudra communications
Coca-Cola Achieves Double-Digit Volume Growth in India during the Third Quarter
The company generated 2.6 billion transactions in India in the third quarter of 2023, helped by affordable offerings and increasing its...
Hewlett Packard Appoints Ipsita Dasgupta as Senior Vice President and Managing...
She joins HP from Apple where she most recently served as Senior Director of Marketing for Apple Services based at Apple...
