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Mastercard and ICC Forge Global Partnership for 2023 Men’s Cricket World...

Mastercard is known for sponsoring sporting events and providing ‘Priceless’ experiences (core brand philosophy) to its cardholders and customers through exclusive benefits

Lifestyle International Witnesses Remarkable 49.5% Revenue Surge; Achieves Rs 700 Crore...

Its net profit for the financial year 2021-22 was Rs 269 crore and revenue from the operations stood at Rs 7,806 crore

boAt Names Vedansh K as Head of Brand Marketing

Before this, he was the Creative Lead at Zomato .boAt Names Vedansh K Vedansh K has joined boAt Lifestyle...

Mascot Duo for Men’s ODI World Cup 2023 Revealed by ICC

The duo mascot aims to engage and entertain cricket fans and will become an ever-present fixture at ICC events, with fans now...

Rahul Dravid Becomes Brand Ambassador for BPCL

Dravid will endorse BPCL's Pure for Sure initiative and range of MAK lubricants. Rahul Dravid BPCL appointed the head...

Sourav Ganguly Joins Hands with Denver for Upcoming TVC Collaboration

The brand aims to enhance its reach and awareness among its target audience. Sourav Ganguly Denver collaborated with cricketer...

Is the Advertising Industry Ready for the Emerging Era of Programmatic...

The ‘Future of programmatic’, part of WARC’s Evolution of Marketing programme, highlights key trends across three different areas: the search for solutions...

Average Daily Time Spent on OTT Platforms is 44 Minutes, While...

Average Daily Time Spent on OTT : According to the Esya Centre report, a 30% increase in participation fees for online games...

Paytm Names Jackey Kothia as Vice President of Marketing

Before this, he was the Director - Marketing and Partnerships at Tata Neu Paytm has appointed Jackey Kothia as...

Shopsy Teams Up with Ayushmann Khurrana to Offer Trendy Choices for...

The brand aims to tackle affordable men’s fashion, reaching a new audience with stylish and budget-friendly clothing. Shopsy by...

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