The new campaign features Kareena Kapoor Khan and Saif Ali Khan
Tata Play Binge has launched a new campaign celebrating its feat of becoming the nation’s biggest OTT aggregator platform with 27 apps.
With no pre-requisite of needing a DTH subscription, Tata Play Binge offers access to 27 national, regional and international apps in 13 languages.
These include Disney+Hotstar, ZEE5, SonyLIV, Jio Cinema, Hallmark, MX Player, Lionsgate Play, Aha, VROTT, Sun NXT, ReelDrama, Voot Kids, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, Koode, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, ShortsTV, along with Gaming.
Up to four viewers can simultaneously access the platform’s extensive library using a single subscription.
The new campaign – called ‘Bachcha Bachcha Janta Hai’ – features Saif Ali Khan and Kareena Kapoor Khan in relatable, slice-of-life characters talking about the essence of the offering – which is, having access to all the content from 27 OTT apps covering movies, shows, news, games and more, under one unified platform.
Harit Nagpal, MD and CEO – Tata Play, said, “Availability of many apps has made subscription to and search for content cumbersome for OTT viewers. Our years of experience in helping TV viewers subscribe to content of their choice and building an intuitive user interface that makes the discovery of content easy, has helped us create a similar platform, this time for OTT. With Binge, you pay only once for the family’s consumption of content from 22 apps for Rs 249 per month and 27 apps for Rs 349 per month and access all the content from these apps on one app, arranged as per your language and genre preference.”
Kareena said, “It is incredible to see Tata Play Binge changing the game when it comes to OTT viewing. This marks a new dawn for entertainment streaming!” Saif added, “Entertainment is a unifier unlike any, and it is an absolute delight to be a part of Tata Play Binge’s journey to becoming the largest OTT aggregator in India. With an initiative like this, entertainment will know no limits, which is exactly how it should be.”
