The brand’s second campaign ‘All Eyes on Me’ has been conceptualised by Makani Creatives
IRUS, leading eyewear brand synonymous with trend forward style, is thrilled to announce the launch of its second campaign, ‘All Eyes on Me’, featuring the charismatic Bollywood youth icon Kartik Aaryan. This collaboration marks a significant milestone for both IRUS and Kartik Aaryan, bringing together the essence of contemporary fashion and the magnetism of Bollywood stardom.
With his innate ability to connect with fans across demographics, Kartik Aaryan will ignite a fresh wave of excitement and style through the ‘All Eyes on Me’ campaign. His natural charisma and distinctive fashion sense align seamlessly with IRUS’ commitment to empowering individuals to express their unique personalities through fashion.