New Delhi, April 23, 2024: The Mavericks, an industry leader in integrated marketing communications, has partnered with The Delhi School of Communication (DSC) to launch the “Maverick of the Year Award.” This annual recognition honours a top-performing student who demonstrates exceptional lateral thinking abilities across the integrated marketing communications (IMC) spectrum.
Mr. Chetan Mahajan, Founder & CEO of The Mavericks, expressed his enthusiasm for this collaboration, stating, The Mavericks are thrilled to partner with The Delhi School of Communication in instituting the ‘Maverick of the Year Award.’ “DSC has been at the forefront of breeding integrated thinking and blended communications approaches in its pedagogy. At Mavericks, we believe in true integration to build, grow, and sustain brand reputation. It is an absolute honour and privilege to partner with DSC in further fostering the culture of integration by strengthening the link between theory and practice and an orientation that will allow the students to future-proof their careers.” His tip was – “Be overprepared for every opportunity that comes your way. Take your own path. Be a maverick!”
The award acknowledges a student’s overall excellence, including academic performance, internships, projects, presentations, discipline, and interpersonal skills. However, it places a particular emphasis on the student’s capacity to generate innovative ideas and effectively communicate them for brand-building, storytelling, media planning, and other marketing functions.
Commenting on the introduction of this award, Prof. Ramola Kumar, Dean, The Delhi School of Communication, reiterated the institution’s commitment to pushing the boundaries of communication studies. “In today’s rapidly evolving digital landscape, effective communication is more crucial than ever. The ‘Maverick of the Year Award’ reflects our dedication to nurturing innovative communication techniques. It recognizes exceptional talent among our students, raising the benchmark, setting new standards through competitive engagement, expanding the minds’ horizon and creating new challenges, fulfilling dreams. This award will also provide motivation to explore new thinking,” she said.
The recipient of the “Maverick of the Year Award” will receive a prestigious prize package, including a cash prize of Rs 75,000, a Certificate of Merit, and an exclusive offer to join The Mavericks, providing them with invaluable opportunities to further their professional development and make a significant impact in the field of communication.
With the introduction of the “Maverick of the Year Award” – a pioneering initiative marks a significant step forward in recognizing and celebrating excellence in communication mastery, bridging the gap between academia and industry in pursuit of excellence.
About DSC:
The Delhi School of Communication is a 29-year-old institute offering a 2-year Post Graduate Diploma in Communications since 1995. It provides a holistic approach to learning, combining theoretical and practical knowledge. The institute focuses on integrated marketing communication and also organizes corporate training workshops in key growth areas.
