Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
A big celebrity as a brand ambassador hasn’t deterred several brands from roping in influencers too for increasing their reach and market. Case in point – Samsonite India has Virat Kohli as its brand ambassador since 2017 and has featured him in their various campaigns. However, the brand also banks heavily on influencer marketing as it allows them to play around with the content and have a two-way communication with the audience.
We spoke to Anushree Tainwala, Executive Director, Samsonite South Asia, about why Kohli was the right choice for the brand, working with influencers and expanding in tier cities.