The Dentsu OOH agency strategically installed the official MotoGP simulators imported by Tissot Watches from Italy, enabling the audience to experience the exhilaration of racing on real sports bikes
Tissot Watches, the Swiss Watch Brand and the official timekeeper for MotoGP, along with Posterscope India, launched a campaign with the aim of building anticipation for the inaugural MotoGP race, which took place in India for the very first time at Budh Circuit.
Posterscope said that the two-month-long campaign endeavoured to create an “extraordinary” MotoGP experience for fans, by bringing together the excitement of live racing in malls and at airports across Delhi, Mumbai, and Pune.
“This activity witnessed 15,000+ participation from participants of all ages,” added the Dentsu OOH agency.
To offer participants an authentic MotoGP racing experience, the agency strategically installed the official MotoGP simulators imported by the brand from Italy, enabling them to experience the exhilaration of racing on real sports bikes. The campaign culminated in a finale at the Budh Circuit during the MotoGP India event.
The campaign:
Imtiyaz Vilatra, Managing Director, Posterscope India, said, “The sport of racing has gained significant interest in India, and this initiative undoubtedly ignited the enthusiasm of racing enthusiasts. It is a testament to the effectiveness of imaginative marketing and excellent execution, much like Tissot’s timepieces. The aim was to captivate and engage the target audience through a variety of creative activations. Establishing this was no easy task, but the brand and the agency’s unwavering dedication to providing the audience with an unmatched experience ensured a speedy implementation process, completed in just 10 days.”
