The top 7 ad campaigns of the week include Most Captivating Commercials Acko’s ‘Health Insurance ki Subah ho Gayi Mamu’, Zomato’s ‘Deliver Sweets on Ganesh Chaturthi’, Amazon’s ‘Khushiyan Apno Ki, Aur Apni Bhi’ and Star Sports’ ‘World Cup Ka Bhoot Sawaar’ among others
Whether you’re seeking inspiration, entertainment, or simply a dose of marketing brilliance, you’re in for a treat as compiled its top seven favourite ads in the form of a listicle.
These ads are great examples of effective storytelling, branding, and engagement. From heartwarming narratives that tug at the heartstrings to bold and unconventional campaigns that challenge the status quo, these advertisements have left an indelible mark on audiences and the advertising industry alike.
1. Acko’s ‘Health Insurance ki Subah ho Gayi Mamu’ campaign
For its Health Insurance product, Acko Platinum Health Plan, Acko has brought in the two iconic characters from Munna Bhai MBBS- Munna Bhai and Circuit for its latest ad campaign. Directed by Rajkumar Hirani and executed by Leo Burnett, the campaign features Sanjay Dutt and Arshad Warsi reprising their original roles and questioning the current Health Insurance system.
One of the creatives from the ad campaign:
2. A23’s ad film ‘A23 Poker Khelne Waale Dikhate Nahin’ featuring SRK
Featuring its brand ambassador, Shah Rukh Khan, in its latest campaign, A23 has carried forward its long-running messaging around safe and mindful behaviour while gaming online through the fourth edition of its ‘Responsible Gaming’ film. With this campaign, A23 aims to captivate all online real-money gamers in the country with a focus on poker.
The film:
3. Zomato’s ‘Deliver Sweets on Ganesh Chaturthi’ campaign
4. Maaza’s ‘Rush Nahi, Sip Karo’ campaign
5. Amazon’s ‘Khushiyan Apno Ki, Aur Apni Bhi’ campaign
6. Finolex Pipes’ ‘Peedhiyan Badlengi Pipe Nahi’ ad
7. Star Sports’ ‘World Cup Ka Bhoot Sawaar’
