In a historic move to honour and empower India’s brave soldiers, Zee Business, India’s top business news destination, will air a dedicated show series titled Jai Jawan Investment Plan. Initiated on Kargil Vijay Diwas, this special show series is a profound tribute to the courage and sacrifice of our Jawans, focusing on an area of critical importance—financial planning and security for military families. The series, which began airing on 26th July 2024, will continue with new episodes on 15th August 2024, coinciding with the celebration of India’s Independence Day.
While the bravery of our soldiers is celebrated, their financial challenges often remain unaddressed. The Jai Jawan Investment Plan series is meticulously designed to spotlight the unique financial hurdles faced by military families and to equip them with essential tools for informed financial planning. Recognizing that soldiers’ demanding service often leaves little room for financial planning, this series aims to provide actionable insights and personalized advice, ensuring financial stability and peace of mind for those who dedicate their lives to national defense.
The Jai Jawan Investment Plan series represents Zee Business’s resolute commitment to bridging this critical gap by providing tailored financial education and resources. This initiative is not merely a program but a profound homage to the sacrifices of our Jawans, ensuring that their families are not only honored but also financially empowered.
The special show series telecast are as follows:
- 15th August 2024: Jai Jawan Investment Plan will air at 12:26 pm, with a repeat at 6:26 pm.
- 17th August 2024: Jai Jawan Investment Plan repeat airings at 7:26 am and at 9:56 pm.
- 15th August 2024: Zindagi Jawaan Ki will air at 1:26 pm, with a repeat at 5:26 pm.
- 17th August 2024: Zindagi Jawaan Ki repeat airings at 9:26 am and at 8:56 pm.
Commenting on this impactful initiative, Mr. Anil Singhvi, Managing Editor of Zee Business, said, “Our soldiers deserve more than just our respect; they deserve our unwavering support in every aspect of their lives, including their financial well-being. The Jai Jawan Investment Plan series is our way of giving back to the community that gives everything for the nation. It is an initiative that we hope will make a real difference in the lives of our Jawans and their families.”
Mr. Pankaj Rai, Business Head, Zee Business further added, “At Zee Business, we are committed to ensure that the financial future of our Jawans is as secure as the borders they protect. This initiative is our way of standing shoulder to shoulder with those who stand guard over our nation, providing them with the financial tools and knowledge to safeguard their families and futures.”
As the series continues, Zee Business remains committed to providing a platform that not only informs but also uplifts, ensuring that the sacrifices of our soldiers are honoured with the respect and support they deserve.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 18 news channels in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
