The brand’s goal is not just to provide products; it is to redefine the way we live our lives.
India is a country in transition, and as the aspirations of its people continue to grow, so does the desire for a better life. Nu, the latest entrant in the premium consumer durables category, understands the needs and dreams of aspiring Indians who are looking to upgrade their lives. With its first marketing campaign, aptly titled “Live Better,” Nu aims to bring state-of-the-art technology to every home, offering accessible and dependable solutions that simplify your life.
The modern Indian homeowner seeks appliances that reflect their personality and enhance their lifestyle. They are individuals who appreciate the power of technology in making their lives easier and more efficient. However, they often find themselves torn between their desire for advanced features, sleek design, and top-notch performance, and the hefty price tags attached to such appliances. Nu recognizes this pain point and aims to bridge the gap by democratizing technology and making it accessible to all.
Nu’s brand story is deeply intertwined with the evolving landscape of India. As the country embraces progress, Nu empowers individuals to be a part of new-age India by providing them with smart, modern, and accessible technology solutions. A better life should not be a privilege; it is a right that Nu is committed to making premium accessible.
Nu isn’t here to be just another brand in the consumer durables space, Nu stands out as a disruptor brand, offering innovative solutions that go beyond conventional standards. The brand’s unique blend of innovative products and unparalleled marketing strategy sets it apart from the competition. Nu incorporates the latest technologies into its offerings, revolutionizing the market with premium products for every Indian household.
The brand story of Nu is deeply rooted in the changing landscape of India. As the country embraces progress, Nu aims to empower every individual to be a part of new-age India. With a steadfast commitment to making extraordinary advancements, Nu’s strategies, creatives, and marketing plans are meticulously designed with the target audience in mind. The brand’s goal is not just to provide products; it is to redefine the way we live our lives.
Nu has an exciting lineup of products in its pipeline, poised to further revolutionize the space. By challenging the popular belief that everything comes with a hefty price tag, the brand remains dedicated to providing India with the very best offerings at an accessible price point.
Nu has taken a holistic approach to its marketing campaign, utilizing both traditional and digital channels to reach its target audience. The brand has made a strong presence through OOH advertisements, newspaper ads, and a series of advertising films that features Nu’s air conditioners, washing machines, and televisions. The brand creatives, which went live with the city edition of Times of India, cover major cities in a way never seen before.
To make its products easily accessible, Nu has partnered with leading online marketplaces like Amazon and Flipkart. Additionally, the brand has established a strong offline retail presence, ensuring that customers can experience Nu’s range of premium consumer durables firsthand.
Join the Nu family and embark on a journey towards a better life, because you deserve it.
