The brand Minute Maid collaborated with personalities like NANI and Shraddha Kapoor for the TVC.
Minute Maid Pulpy Orange announced the launch of its latest television commercial “How do you pulp it?”.
Conceptualised by Ogilvy, the TVC showcases multiple ways in which Minute Maid Pulpy Orange can be enjoyed, emphasising on the sheer pleasure that comes with every gulp of the refreshingly pulpy orange juice through the catchy ‘Chew it? Gulp it? Slurp it? How do you pulp it?’ The brand roped in influencers like NANI and Shraddha Kapoor for the TVC.
Ajay Konale, Director – Marketing, Coca-Cola India and Southwest Asia, said, “We are incredibly excited to launch the new campaign to celebrate the abundance of real orange pulp in Minute Maid Pulpy Orange, offering consumers a delightful and immersive way of savouring the refreshing beverage. NANI’s vibrant & dynamic personality and Shraddha Kapoor’s energetic presence perfectly complement the brand.”
NANI said, “Minute Maid Pulpy Orange campaign, ‘How do you pulp it?’ is an opportunity for us to share the immense joy and delightful taste that accompanies each sip of Minute Maid Pulpy Orange. The addition of the pulp brings a distinct and revitalizing element, creating a truly immersive and satisfying experience. Now it’s time for everyone to revel in its pulpy goodness in their own unique ways.”
Sukesh Nayak, Chief Creative Officer, Ogilvy India says “Minute Maid Pulpy Orange gives an immersive experience that no other orange juice offers, and therefore we all experience the product in our unique way. To establish this thought we’ve crafted a simple, direct and catchy campaign targeted towards a younger audience. And, with NANI’s presence the campaign’s tonality is vibrant, fun and refreshing – just like our brand.”
Watch the entire film here –
