Previously, with Star India, Upadhyay worked as VP, Planning & Treasury for more than 12 years.
Viacom18 has recently appointed Rasesh Upadhyay from Star India as strategy head, as confirmed by sources close to the development. Joining the leadership team, he will report to Kevin Vaz, CEO Broadcast Entertainment at Viacom18.
With over 12 years of experience at Star India as VP of planning and treasury, Upadhyay’s responsibilities included financial planning, budgeting, deal evaluation, vendor management, and management reporting for Star India’s business. In the past, he has also worked with Etisalat DB Telecom and Bharti Airtel.
In a significant development that underscores the dynamic nature of the media and entertainment industry, Viacom18, one of India’s leading entertainment conglomerates, has announced the appointment of Rasesh Upadhyay as its new Strategy Head. The strategic hire comes as Viacom18 continues to shape the future of entertainment in the country and solidify its position in an ever-evolving landscape.
A Pioneer in the Entertainment Industry
Viacom18, a joint venture between ViacomCBS and Network18, has been a pioneering force in the Indian entertainment sector. Its diverse portfolio includes a range of television channels, digital platforms, films, and live events that cater to a wide spectrum of audiences. The addition of Rasesh Upadhyay, who joins from Star India, a prominent player in the industry, is expected to bring fresh insights and strategic vision to Viacom18.
Rasesh Upadhyay: A Profile of Excellence
Rasesh Upadhyay brings with him a wealth of experience and expertise garnered from his years in the media and entertainment domain. Having played pivotal roles at Star India, his understanding of content, audience engagement, and industry trends is expected to contribute significantly to Viacom18’s growth strategy.
At Star India, Rasesh Upadhyay showcased his leadership skills by spearheading various critical initiatives. His ability to navigate the rapidly changing media landscape, anticipate audience preferences, and adapt to technological advancements aligns well with Viacom18’s mission to remain at the forefront of entertainment innovation.
Strategizing for Success
As Viacom18’s new Strategy Head, Rasesh Upadhyay will likely be tasked with charting a course that leverages emerging opportunities while addressing challenges unique to the Indian entertainment ecosystem. His experience in content acquisition, distribution, and digital transformation could potentially drive Viacom18’s expansion across various platforms and mediums.
Moreover, Upadhyay’s appointment comes at a time when the industry is undergoing significant shifts driven by changing consumer behavior and technological disruptions. His strategic insights and leadership could play a vital role in helping Viacom18 not only navigate these changes but also position itself as a market leader.
Shaping the Future of Entertainment
The appointment of Rasesh Upadhyay as Strategy Head marks a strategic move for Viacom18 that holds the potential to shape the future of entertainment in India. As the company continues to evolve and adapt to the preferences of a diverse and dynamic audience, Upadhyay’s contributions are anticipated to drive innovation, enhance content offerings, and strengthen Viacom18’s market presence.
His tenure at Star India and his proven ability to identify and capitalize on trends make him an asset to Viacom18’s leadership team. As he takes on this pivotal role, industry watchers are keenly observing how his strategic acumen will influence the company’s trajectory in the months and years to come.
