Alliance will see Mediascope assume responsibility for all inventory including banners, pre-rolls and display, helping to further scale the media company’s reach
MUMBAI, INDIA (16th September) – Today VICE Media Group and Mediascope have announced a deal in India which will see Mediascope take on all sales for VICE’s ad inventory, signalling a new phase of growth for the youth media company in the region.
Mediascope takes responsibility for all banners, pre-rolls and display, which appears alongside VICE’s diverse and disruptive content. This deal allows brands and marketers to connect with VICE India’s young, digitally connected audience and align on content they truly care about.
VICE launched in India in 2018 and now reaches over 10 million users on Facebook and scores more than 13 million impressions on Instagram every month. VICE Media Group is now the world’s largest independent media company, having grown its audience over 10 times in size in the last five years to now include a global audience reach of380 million unique monthly, whilst employing 2,500 people in over 30 offices around the world.
Mediascope launched in 1979 and has become India’s leading international media services and content consultancy exclusively representing international media brands. VICE joins a roster of leading brands from sectors including technology, retail, fashion, automobile, tourism, hospitality and real estate. Combining technology, creativity, integrity and meticulous planning across platforms and geographies, Mediascope offers real scale and opportunity within advertising.
Nilesh Zaveri, COO (APAC) says “Since the launch of VICE India, we have seen tremendous growth across youth audiences and built deep relations with multiple advertisers across industries. VICE is known for its award-winning content which attracts advertisers to us for authentic storytelling around their brands. Our next exciting initiative in the region is partnering with Mediascope to leverage our media inventory across multiple platforms to bring to their large advertiser base.”
Marzban Patel, Founder & CEO, Mediascope says “VICE is hot. And there can be no better platform to reach the evolved GenZ and millennial Indian & their counterparts across geographies. Mediascope provides only the best premier solutions to advertisers across audience profiles and VICE fits perfectly with our portfolio, ethos and strategy.”
ENDS
ABOUT VICE MEDIA GROUP
VICE Media Group is the world’s largest independent youth media company. Launched in 1994, VICE has offices in 35 cities across the globe with a focus on five key businesses: VICE.com, an award-winning international network of digital content; VICE STUDIOS, a feature film and television production studio; VICE TV, an Emmy-winning international television network; a Peabody award-winning NEWS division with the most Emmy-awarded nightly news broadcast; and VIRTUE, a global, full-service creative agency with 25 offices around the world. VICE Media Group’s portfolio includes Refinery29, the leading global media and entertainment company focused on women; PULSE Films, a London-based next-generation production studio with outposts in Los Angeles, New York, Paris and Berlin; i-D, a global digital and bimonthly magazine defining fashion and contemporary culture; and Garage, a digital platform and biannual publication converging the worlds of art and design.
