This partnership intends to explore regional promotions for brand awareness and sales in the state of Maharashtra.
1st August 2023, Mumbai: Vinod Cookware has announced its partnership with Zee Marathi’s highly anticipated cooking reality show, ‘Maharashtrachi Kitchen Queen’. As the cooking show’s official gifting partner, Vinod Cookware- a leading name in the culinary industry seeks to increase its regional brand awareness by advertising its superlative products during the episodes. The reality show hosted by the popular Marathi actor Sankarshan Karhade, went live on 15th May 2023. This collaboration marks an exciting milestone for both Vinod Cookware and the popular Marathi television network.
Leveraging on the loyal fanbase of Zee Marathi, the new cooking show will provide a platform to display the cooking skills, creativity, and expertise of exceptional home cooks from Maharashtra. As part of the sponsorship, Vinod Cookware will provide the contestants with its state-of-the-art intelligent cookware, enabling them to deliver outstanding dishes during the competition. The cookware brand’s products will be displayed on the branding rack and given out as gift hampers to the winners.
“We are thrilled to be associated with one of the country’s biggest regional TV channels Zee Marathi for its show ‘Maharashtrachi Kitchen Queen.’ As their gifting partner, we seek to support the talent and passion of home cooks in Maharashtra, while also showcasing our exceptional range of cookware. Vinod Cookware is committed to providing kitchen solutions that inspire creativity, and we believe this partnership will bring forth the best of Maharashtra’s culinary excellence.” said Sunil Agarwal, Director, Vinod Cookware.
About Vinod Cookware: Vinod Intelligent Cookware is a leading producer of premium quality stainless steel cookware, co-founded by Rajeram Agarwal in 1962. It has an extensive range of 400+ products. From a local manufacturer of stainless-steel bowls and dishes, the brand went global in 1990 when it began exporting to the U.K., the U.S.A., Germany, and France among other countries. The brand has recently bagged The Best of Bharat Award 2022 by e4m Pride of India. It has also been recognized as the best Non-Stick Dosa Tawa brand by Mishry Reviews, a company that has reviewed over 2000+ products in the Cooking and Dining space. Vinod Cookware has been committed to upgrading to the latest technology and new-age materials that suit the Indian Kitchen.
