Mumbai: Vivo, the innovative global smartphone brand, launched the Vivo V19 with a new campaign starring Aamir Khan.
The V19 is the latest addition to the camera focused V-series which has proved to be customers’ delight, with each phone in the portfolio becoming a bestseller.
The campaign conceptualized and executed by BBH India consists of three countdown films and four TVCs cum digital films starring Aamir Khan of which two have gone live and the other two will be released at a later date. The TVC trace the banter between Aamir Khan, the uncle and his nephew ‘Cheekoo’. Each film presents a unique situation between the duo demonstrating how the common glitches one faces while taking selfies is easily tackled through the V19’s user-friendly and intuitive camera features.
“Vivo’s V-series has been a hallmark of path-breaking camera innovation that always delighted our audience. With the V19 campaign, our strategy was to showcase how everyday simple moments when captured become memories to treasure. We believe it is these memories that are the glue that strengthens our relationships. Hence, the film strategically showcases the feature benefits of the device while highlighting the beautiful relationship between the Uncle – Aamir Khan and his nephew”, said Nipun Marya, Director, Brand Strategy, Vivo India.
Vasudha Misra, ECD, BBH Delhi added, “The campaign revolves around the phone’s features. Our job was to highlight them in a way that was informative yet, charming. We focused on the informative part, the charm was handled by the kid and Mr. Aamir Khan.”
The V19 sports a 32 + 8MP Dual Front Camera that promises distortion-free super-wide selfie to create #PerfectShotPerfectMoment, and a 48MP AI Quad Rear Camera setup. The device also features a Dual-view display to complement the latest LIV (E3) Super AMOLED FHD+ screen and is equipped with 33W Vivo FlashCharge 2.0 technology.
Credits
Agency – BBH India
Chief Creative Officer & Managing Partner – Russell Barrett
CEO & Managing Partner – Subhash Kamath
Managing Director – Arvind Krishnan
Head of Planning – Sanjay Sharma
Executive Creative Director – Vasudha Misra
Copy – Vasudha Misra
Art – Rodrigues Robert, Aastha Gupta
Agency Producer – Rahul Kulkarni
Business Director – Rajat Pandey
Business Partner – Manas Dewan, Sankalp Anand
Production House – Fingerprint Films
Director – Karan Shetty
Executive Producer – Madhukar Kotian
Producer – Dhananjay Kundar
DOP – Tapan Basu
mailus@audiencereports.com
Television Advertising Marketing Regional Brands Audience Reports
