The report showcases the power of fandom and community fuelled by the iconic realty show
Mumbai: The age of #AsliFans are here – Fans who don’t just watch a show but live the experience. They follow every move of their favorite stars and binge on happenings behind the scenes. They are fearless in sharing their views and influence the masses. Bigg Boss Season 13 with an unprecedented 40 million watchers on VOOT unraveled the mighty prowess of #AsliFans. With the next season of the landmark category defining show in the horizon, VOOT has curated an insight driven report – #AsliFans: Bigg Boss Edition that showcases the power of #AsliFans, their intent, loyalty and content preferences. The insights throw light on the continuously transforming yet unifying fan-platform connect and the content consumption habits across the length and breadth of our country for India’s most loved show- Bigg Boss.
On releasing a report on Bigg Boss and its #AsliFans, Gourav Rakshit, COO – Viacom18 Digital Ventures said, “Bigg Boss is more than just a show for its fans across India. It is a way of life. Bigg Boss’ fans are committed and dedicated and are also ambassadors of the show in some form or another, online as well as offline. The fans are a testimony to the success of Bigg Boss beyond TV. The playbook gives advertisers and brand owners an insight and deeper understanding into the behavior of these unique Bigg Boss fans on the digital platform which is extremely interesting and intriguing from a brand and advertising standpoint.”
The Bigg Boss Playbook unearths five distinct behavior-shaping trends of #AsliFans that gives us a glimpse into the rulebooks of entertainment:
- Unmatched scale: At unmatched scale, tens of millions #AsliFans flocked to VOOT to shatter records and make Bigg Boss the #1 digital entertainment property by clocking 1.5+ billion views and 20+ billion minutes of watch-time on Season 13. This is 1.5X the number of online food deliveries in India last year, and equivalent to the time required to walk around the globe 40,160 times respectively!
- Know it All: FOMO-struck, #AsliFans want to know it all. VOOT satiates this relentless desire through a robust suite of VOOT Exclusives such as Unseen Undekha, Cutless, Bigg Buzz etc. With 3000+ exclusive content pieces that contribute to 30%+ viewership, VOOT Exclusives consumption has been on a meteoric rise with 2 out 3 viewers now watching both full episodes and VOOT Exclusives.
- Love to Express: #AsliFans love to express and made themselves heard and counted in every way possible through a myriad of interactivity formats. VOOT made 300+ million interactions possible between the fans and Bigg Boss through Voting, Video Vichaar, Pulse Meter, etc.
- Vocal on Social: #AsliFans go vocal on social where VOOT is the preferred destination for conversations on everything Bigg Boss. We hit a billion not just in our Views counter, but also on social media with touching a billion impressions on social campaign.
- Love for brand partners: #AsliFans extend their love beyond content to brand partners, who find innovative avenues to engage with them and drive brand stories. With eight digital sponsors and a plethora of inventory advertisers on S13, #AsliFans overwhelmingly embraced the brands in their fandom.
Link to VOOT’s #AsliFans Bigg Boss report- Click here
Keeping its #AsliFans hooked round the clock, VOOT has gained ground and played a pivotal role in shaping India’s online viewing access and habits. The #AsliFans are an emerging tribe of online audiences, for whom VOOT is the chosen home of entertainment.
About VOOT
Voot is India’s second largest digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 65,000 + hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments. Voot is the Country’s most engaging platform in the ad-supported service space. Voot continues to take the leadership mantel on innovation, across content, technology and marketing initiatives, aimed at providing an immersive experience to its users.
About Viacom18
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of Network18, which owns 51%, and ViacomCBS, with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
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