The agency to strengthen brand’s footprint with the creative use of social platforms
Mumbai: WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, has won the social media mandate for UFC®, the world’s premier mixed martial arts (MMA) organization. UFC®’s global roster features the best MMA athletes representing more than 65 countries around the world. The agency will service the brand from its Mumbai office.
As per the mandate, WATConsult will focus on providing a bespoke social media strategy for the brand in efforts to connect and interact with its fanbase, including localization, design, and implementation across UFC®’s official Facebook and Twitter accounts.
Kevin Chang, Senior Vice President, UFC® Asia said, “There is tremendous opportunity for us to grow our fanbase, and it is important we focus on a digital strategy that complements our live broadcasts on , Sony Ten Networks. Given India’s interest and tradition in combat sports and the proliferation of social media, UFC and the sport of MMA are well-positioned to become mainstays in the country.”
Commenting on the win, Heeru Dingra, CEO, WATConsult said, “Sports tournaments have always garnered maximum viewership whether on traditional or digital platforms. The brand, which has a humongous international appeal and widespread fan-following, has been witnessing considerable upsurge in the Indian market as well. With millions of viewers constantly catching up on UFC events, it, indeed, is going to be an interesting journey to help expand as well as sustain the brand’s footprints amongst its avid fanbase.”
With more than 102 million followers across social media channels, UFC® is the biggest name in its arena and has been growing year-on-year. It is expanding in various parts of the world by opening new and untapped markets for itself. It has not only grown exponentially in terms of popularity amongst its audiences but has also surged in mainstream media coverage and in its total revenue.
About UFC:
UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 318 million fans and 102 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to nearly one billion TV households across more than 175 countries. UFC’s athlete roster features the world’s best MMA athletes, representing more than 65 countries. The organization’s digital offerings include UFC FIGHT PASS®, the world’s leading streaming service for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor and strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About WATConsult:
WATConsult is the globally awarded hybrid digital agency from the house of Dentsu Aegis Network. It has 5 other verticals, Audientise, SocialCRM24*7, eCommencify, InnoWAT, and Recogn, which offer varied digital services. It has received more than 200 awards and recognitions in the field of digital media marketing including a GRAND PRIX at Prague International Advertising Festival. It is the only Indian Digital Agency to have made its way to Cannes Lions 2018. It has won 9 Agency of the Year awards including ‘The Most Progressive Digital Agency Award’ at CMO ASIA Singapore, ‘The Social Media Agency of the Year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the Year’ at Media Ace Awards, Mumbai, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards, Digital Agency of the year at DOD awards 2016, the most recent Digital Agency of the Year at Delhi Ad club awards 2017, Marketing Agency of the Year at MCube 2017, The Campaign Agency of the year India (Bronze) at the Campaign Asia Awards 2017 and ‘Display Agency of the Year at Digixx 2018.
About Dentsu Aegis Network India
Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, dentsu X, Taproot Dentsu and Dentsu Webchutney. Also, newly added to the group are the recently acquired local brands Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio, SVG Columbus and Merkle Sokrati.
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