Launches a unique Christmas Carol on Spotify to engage pets
Fast-growing pet care brand Wiggles continues to think out of the box with its campaigns and communication to build a tightly knit pet parent community in India. In accordance with the festive fervor and notching up enthusiasm levels and Christmas cheer, Wiggles launches #WiggleBells – a first of its kind Christmas Carol that is sure to garner attention of not just pet parents but more so of their furry buddies. #WiggleBells encourages pet parents to make their pets a part of the festivities.
Speaking on launching a 2-fold campaign to increase awareness and increase loyalty towards brand Wiggles, Anushka Iyer, Chief Executive Officer & Founder, Wiggles and Sixth Sense Retail Pvt. Ltd. said, “Every single day, our pets understand us in ‘our’ language, whether it’s Hindi, English, Marathi, Tamil, Gujarati, Telugu, Punjabi, Urdu, Malayalam, Sindhi – the list really is endless. This time, we want to celebrate the joy of Christmas by wishing our pets in ‘their’ language. #WiggleBells – The Dog Christmas Carol is available on Spotify for pet parents across the globe to enjoy with their pets; it’s our small effort to spread the cheer. At Wiggles we are proud to go beyond our call of duty, to be true partners in Pethood, as we continue to extend support to pet parents whenever in need without hesitation. Having understood that pet owners are becoming more and more conscious by the day and are making attempts to include them in their celebrations, we continue to introduce unique ways for pet parents to keep their pets active, playful and healthy. #WiggleBells will surely get pets curious and excited and ensure that pets are a part of our Christmas celebrations.”
Prior to the launch of #WiggleBells, Wiggles also rolled out a social media campaign as a run-up to Christmas to drive engagement and excitement among pet parents across India through its Wiggles Tribes social community. As a part of the ongoing campaign, pet parents will get an opportunity to win 100 kgs of Wiggles YKibble – newly launched oven-baked dry food for active and senior dogs. The contest campaign has already engaged over 2500+ pet parents across India within its first 3 days of going live.
About Wiggles.in
Wiggles.in is one of India’s leading pet care start-ups in the veterinary sector with offerings in the preventive health care space for pets. The company has already made a foray in three metros namely Pune, Mumbai and Hyderabad and is trusted for its vet on-call and grooming services which makes things hassle-free and convenient for pet parents right from the comfort of their homes. With its unique and affordable product range available Pan-India, it has made pet parents realize the joys of having a pet multifold. It is creating what pet parents need for their pets and adding to that innovation and thought. With an impressive portfolio of unique and innovative pet healthcare products and services that are created with a healthier end result for pets, they are passionate and committed to keeping pets healthy and happy across India and ease the journey of pet parents through pethood. They are proud to be pet parents themselves and have created a pet care brand where each product is curated by vets for pets. Winning genuine fandom purely through their dedicated team who never hesitates in going that extra mile for its furry friends, they are growing into one the most trusted brands in the pet care industry with 4000+ registered pet parents and are totally devoted to enriching the lives of pets all year round.
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