As the world observed International Yoga Day, WION, India’s first and only international news channel, introduced a compelling episode series titled ‘Yoga: Celebrating India’s Gift to Mankind’. Bringing harmony between mind and body, this special series of episodes explored the science of healthy living and has been encouraging certain lifestyle interventions and natural therapies. It celebrated India’s gift of Yoga and Ayurveda to the world through its episodes and continued to inspire the globe.
WION embarked on a journey to unite the world through India’s two rising soft powers; Yoga and Ayurveda. This visionary initiative highlighted India’s profound cultural heritage, showcasing the transformative power of Yoga and Ayurveda on a global scale. Since its debut, the episode series successfully captivated audiences worldwide, highlighting the convergence of ancient wisdom and modern science in promoting holistic well-being. Each episode engaged the wide-spread viewers into the core principles of Yoga and Ayurveda, exploring their profound impact on physical vitality, mental clarity, and the ways in which the modern world has incorporated these gifts into our lifestyle.
The impactful series has also garnered acclaim for its insightful episodes covering a range of topics including Yoga’s emergence as a global phenomenon, Ayurveda’s adaptation in modern healthcare, and India’s burgeoning wellness tourism industry, particularly in destinations such as Rishikesh and Kerala. Highlights also include exclusive visits to renowned Yoga academies, interviews with esteemed Ayurvedic practitioners, and discussions on integrating technological advancements with traditional practices. Continuing its commitment to inform and empower, WION also premiered an insightful episode on 21st June at 7:30 PM celebrating International Yoga Day.
Mona Jain, Chief Revenue Officer, Zee Media Corporation Limited, emphasized on the impact of the episode series and said “At WION, we recognize the intrinsic value of Yoga and Ayurveda in fostering a harmonious balance between mind, body, and spirit.’Yoga: Celebrating India’s Gift to Mankind’ served as a platform to showcase India’s cultural treasures and their universal appeal. This initiative transcends cultural boundaries; it catalyzed global conversations on holistic living. Through this series, we endeavoured to ignite conversations on wellness and resilience, urging viewers to explore the transformative potential of these ancient disciplines in today’s fast-paced world.”
Johan Castell, the Showrunner of the series, highlighted further, “Through compelling storytelling and educational content, ‘Yoga: Celebrating India’s Gift to mankind’ aimed to build bridges and foster inclusivity. This series invited audiences from diverse backgrounds to join a global conversation on wellness, promoting shared values of health, harmony, and cultural exchange.”
WION’s ‘Yoga: Celebrating India’s Gift to Mankind’ has been able to capture profound insights into Yoga and Ayurveda’s transformative potential, reaffirming their pivotal role in enhancing global quality of life.
About WION:
WION (World is One) is an English global news brand from Zee Media with a presence in over 190 countries. It focuses on delivering global news from an Indian perspective.
Zee Media Corporation Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, in seven different languages, reaching more than 528+ million viewers through its linear and digital properties.
