The recently-launched Wondrlab has appointed Ajeeta Bharadwaj as its chief strategy officer.
Bharadwaj will be based in Mumbai and will oversee the entire strategic planning function at the agency. She will report to Rakesh Hinduja, co-founder and managing partner – content platform at Wondrlab. Bharadwaj’s previous stint was at Wunderman Thompson where she was the national planning director.
Hinduja said, “I can think of no one better to lead Wondrlab’s strategy piece than Ajeeta. We have worked together extensively and I know the excellent thinking that she can bring to the table. Ajeeta isn’t just a strategist, but someone who deep dives into a client’s business to create contemporary solutions.
I am confident that she will harness all her knowledge and experience at Wondrlab to help clients win strategically.” Bharadwaj added, “There is an infectious energy about Wondrlab and I look forward to adding to it. I have worked with Saurabh, Rakesh and Vandana and have seen the transformational solutions that came out of this collaboration. I also find the focus on platform-first thinking, extremely relevant.
As consumers, we use different platforms differently and adding this understanding to strategy can get the brand entrenched better in the purchase process. It is an exciting vision and the attempt will be to consistently look for data-backed, dynamic solutions that deliver on this.”
In a career spanning 20 years, she has worked with the Publicis network for 18 years and led the strategic planning function for Leo Burnett Mumbai before moving on.
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